Sessions for 2018

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Presented By

Jennifer Fisher, Vice President of Business Development

TWG Plus in Austin, TX

Why you should attend

Does the idea of summer melt give you the shivers? Hear from TWG Plus partner institutions on fun, effective ways to engage today’s students from acceptance through matriculation.

Summary

For enrollment-driven institutions, it is crucial to be able to accurately forecast the number of students enrolling in the fall. One of the greatest obstacles to this is the dreaded summer melt. During this session, learn about proven strategies for communicating with Gen Z before and during the summer to keep them engaged, excited and ready to roll on day 1.

Presenter Bio

Since joining TWG Plus in 2017, Jennifer has fostered collaborative partnerships with presidents and their direct staff across the country. Jennifer has presented and participated in numerous industry association events including National Small College Enrollment Conference, the American Marketing Association’s Higher Education Symposium, the Council for Christian Community Colleges, the National Association for Admissions Counselors, the National Council for Marketing and Public Relations, and the Texas Association of Community Colleges.

Residing in Austin, Texas and raised in Western New York, Jennifer is passionate about lifelong learning. She attended Drexel University in Philadelphia, and went on to earn her Bachelor’s of English with a concentration in Marketing and Public Relations from Daemen College in Amherst, New York and completed her MBA at Baylor University in Waco, Texas.

Presented By

Fredel Thomas, Dean of Admissions and Marketing

Dakota Wesleyan in Mitchell, SD

Why you should attend

This session will provide you practical strategies to develop, generate buy-in, and keep your strategic plan relevant and compelling within the context of the resource-scarce environment of a small, private university.

Summary

Everyone recognizes that strategic planning is a best practice.  If that’s the case, why are so many strategic plans gathering dust? Whether you are currently executing a strategic plan, are thinking about developing one or have an old one on the shelf gathering dust, this session will cover how to develop a plan, generate buy-in from your team, and strategies to keep the plan active and compelling. This session will cover strategies such as pipeline development, partnership development, measurable metrics, and the weeding, care, and ongoing execution of your plan within the context of the resource-scarce environment of a small, private university.

Presenter Bio

Fredel Thomas, dean of admissions and marketing, joined the Dakota Wesleyan staff in 2012. Thomas began as the director for the Kelley Center for Entrepreneurship on campus, teaching and serving as a resource for regional businesses in South Dakota in the areas of business development and marketing. She was named dean of admissions in 2015 and added the leadership role in marketing in 2017. Thomas has a Bachelor of Science degree in computer science, a Project Management Professional certificate, and a Master of Business Administration-Strategic Leadership degree. She is married with four children

Presented By

Kayla Lewis, Manager, Social Media and Media Relations

Seneca College in Markham, Ontario, Canada

Why you should attend

Attendees will leave with tips and tricks for doing more with less on social media.

Summary

A small college has to be creative with resources. Join Kayla Lewis as she shares social media strategies for recruiting and retaining students, with a small team and tight budget. You’ll leave this session feeling inspired to take your social media strategy to the next level in support of your enrollment targets.

Presenter Bio

Kayla is passionate about higher education, brand reputation management and the power of social media. Based in Toronto, Kayla manages the PR team at one of Canada’s largest and most comprehensive colleges. Over the past several years, Kayla has led Seneca’s social media team in improving engagement and customer service across a variety of platforms.

Presented By

Ginger Hansen, Director of Enrollment Solutions

H·A ThirtyOne in Knoxville, TN

Why you should attend

This is a session that will motivate and generate new ideas from every attendee that can then be implemented upon returning to campus.

Summary

Last call and first up! If you’ve never attended this fast-paced, high-energy session, this is the last chance to hear the Best Enrollment Marketing & Communications Ideas of 2017 (plus, it’s the first chance to share your idea for the upcoming 2018 Best Ideas publication).  The presenter will highlight some of the year’s biggest ideas from the annual publication, plus preview some of the soon-to-be featured ideas the upcoming edition. The session encourages maximum audience participation, as many of the best ideas can arise from colleagues and peers. Participants will leave this session with many ideas for becoming more innovative, effective, and efficient with communications resources.

Presenter Bio

Ginger brings 15 years of experience in higher education enrollment management with a focus on admissions, financial aid, marketing and communications. Her related experiences at Lees-McRae College, Savannah College of Art and Design, and the Walt Disney World Resort help her relate to the demands and challenges of both small, private colleges and large, public institutions in the U.S. and abroad. Ginger’s educational background includes University of Tennessee, University of North Alabama, and Purdue University.

Presented By

Andrew Smith

Assistant Director of Admissions at Bryan College in Dayton, TN

Why you should attend

This session will give admissions professionals a strategy to consistently work on the strategies and programs that are proactive and grant the greatest return, without a large budget.

Summary

As a counselor or admissions professional, we can spend days and months at the mercy of the funnel, and though we are busy, we are probably spending our time on items that are urgent but not as important. In this session, I will share a system that has allowed me to stay proactive and work on the items that generate the greatest return on investment. While this session will focus primarily on the admission counselor role, any position can benefit! This session will function as a workshop. Coming with a couple of yearly goals in mind will be beneficial.

Presenter Bio

Andrew started as an Admissions Counselor at his alma mater of Bryan College in 2013 and now serves as the Assistant Director of Admissions. He also works as the PDSO for international students and a transfer counselor. As a leader, Andrew believes two things are key: having a plan and clarity of expectations. Andrew will try to bring both of those desires to light in his session.

Presented By

Mark Fox, Director of Admissions

Presbyterian College in Clinton, SC

Summary

Presbyterian College's campus visit experience has significantly changed over the last few years — We're talking Toxic to Irreplaceable. By discussing the big changes we have made to our daily visit experience, on-campus events, and student ambassador program, this session will address how colleges and universities can transform their campus visit experience. We will share how visitors interact with multiple PC students who share stories, rather than statistics, and how we engage our faculty to help us recruit students to the institution. Plus, we'll detail how we continue to evaluate and Upgrade (See what we did there?) our campus visit experience. If you are ready to channel your inner Beyonce and reach your goals, we hope you will join us for a fun and informative session.

Presented By

Jeremy Bogan, Vice President and Dean of Admission & Mary Randers, Director of Admission

Willamette University in Salem, OR

Why you should attend

Through a series of activities including visits, presentations and communication plans, this discussion based session will provide attendees with comprehensive strategies to implement on their campuses.

Summary

In a rapidly changing and competitive higher education market, small private liberal arts institutions struggle to differentiate themselves from one another. This session will focus on some practical ways colleges and universities can create their own identity.

Presenter Bio

Jeremy Bogan oversees the recruitment of first year and transfer students along with leading the strategic enrollment initiatives of the institution. He came to Willamette from The College of Saint Rose in Albany, NY, where he served as the Associate Vice President for Enrollment Management and worked at the institution for 14 years. Bogan also coaches the Women’s club soccer team at Willamette and serves on the Western Regional Council for the College Board.

Mary Randers joined Willamette University in January 2018 as Director of Admission. Mary has a broad range of experiences that span from directing a college counseling program on the high school side, serving as a university registrar, and managing strategic communication plans for recruitment. In addition to her passion for college admission, she also volunteers with a local community animal rescue organization

Presented By

Dr. PJ Woolston, Vice President for Enrollment Management

Marian University in Indianapolis, IN

Why you should attend

Attendees will leave with a model for conducting Strategic Enrollment Planning on their own with the resources they already have available to them as opposed to having to hire a consultant to shepherd the process.

Summary

Everyone generally agrees on the critical importance of strategic enrollment planning, but the process can be expensive in terms of cost (obviously) and commitment (especially). While it is both natural and important for institutional leadership to ask for it, difficulties arise when trying to figure out how to pull it off with extremely limited fiscal resources and staff capacity. This session will present a model for how one institution did so including lessons learned and pitfalls that can be avoided.

Presenter Bio

PJ Woolston is the Vice President for Enrollment Management at Marian University in Indianapolis. Previously he worked at the University of Southern California, the University of Cincinnati, and Cincinnati State Technical and Community College. His has been a quintessential liberal arts education including an Education Doctorate, a Master of Music in Bassoon Performance, and a Bachelor of Arts in French.

Presented By

Dr. Stuart Jones, Vice President for Enrollment Management

Springfield College in Springfield, MA

Summary

This energized and interactive workshop focuses on the ever-changing world of college enrollment. It will focus on the challenges, demands, and opportunities that the “new norm” presents. Someone moved our enrollment cheese…and they keep moving it! How will we cope with that?

Presenter Bio

Stuart D. Jones, Ph.D., is currently Springfield College’s vice president for enrollment management in Springfield, Massachusetts. An Indiana native with 23 years of experience in higher education leadership at five different universities, he has served as the chief enrollment officer at four small, private colleges in three regions of the country. Historic record enrollments resulted at each of these institutions including new student enrollments, student retention, graduation rates, and net tuition revenue. In 2012, Dr. Jones received the national Noel-Levitz Marketing and Recruitment Excellence Award.

Presented By

Ken Steele

Eduvation in London, Ontario, Canada/Chief Futurist

Why you should attend

Participants will leave with some new perspective on their role in a campus wide innovation culture, and some actionable ways in which they can contribute to a more nimble and entrepreneurial institution.

Summary

Forward-looking enrollment managers understand the need to be nimble, innovative, and entrepreneurial in order to respond to a changing environment and competitive landscape. Yet most campus cultures have deeply-ingrained, centuries-old academic traditions that emphasize caution, risk-aversion, and when in doubt, the status quo. In recent years, fiscal constraints and heightened demands for accountability and risk management have only served to reinforce the tendency for college staffers to keep their heads down and avoid rocking the boat. In this interactive session, higher ed strategist Ken Steele will share some thought-provoking data, trends, insights and examples from the world’s most innovative colleges and universities, and lead an exploration of strategies and tactics to unlock the creativity and drive of your people, so they will be inspired by new ways of thinking, confident enough to propose bright ideas, and receptive to diverse perspectives and informed risk-taking.

Be sure to bring your smartphone, tablet or laptop to this session so you can share your voice in real-time online polling!

Presented By

Dr. Jim Black

President and CEO of SEM Works in Greensboro, NC

Why you should attend

Session attendees will learn about the characteristics and behaviors of Gen Z students and how recruitment and retention strategies will need to be adapted to engage this population.

Summary

Gen Z individuals were born in 1995 or later and represent the vast majority of traditional-age students on small college campuses today. Even so, if you have not adjusted your strategies to address their unique needs and preferences, you will not seize the biggest opportunities that exist to ensure their initial enrollment and ongoing persistence. The session will include an overview of the Gen Z population with related implications for recruitment and retention methodologies.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Kevin Crockett, Senior Executive

Ruffalo Noel Levitz in Cedar Rapids, IA

Summary

Data has never been more important to enrollment managers than in today’s increasingly competitive environment. With little margin for error, decisions need to be data-informed like never before. This session will survey the major categories of enrollment research, the use of predictive analytics, and suggest ways that you can build a data-centric culture into your enrollment management process.

Presenter Bio

An experienced enrollment manager, Mr. Kevin Crockett has served more than 400 institutions and higher education systems, consulting directly with campuses on strategy development for enrollment, net revenue, academic program planning, retention, and student financial aid. Prior to joining Ruffalo Noel Levitz, Mr. Crockett served as dean of admissions and enrollment management at Cornell College (IA), where he enrolled the three largest consecutive entering classes in school history—culminating in record opening enrollment.

Presented By

Ernie Shepelsky, Vice President of Enrollment & Celso Alvarez, Associate Vice President of Enrollment

Vaughn College of Aeronautics and Technology in Flushing, NY

Why you should attend

This session will provide information on how awarding students and effective communication helped the institution sustain budget and enrollment in a market of free tuition.

Summary

A look at how working with an external company and a seasoned administrator helped define our incoming class.

Presenter Bio

Ernie Shepelsky has over 25 years of experience in higher education. He has been with Vaughn College for over 15 years and has helped increase Vaughn’s incoming class by more than 50%.


Celso Alvarez has over 15 years of experience in higher education. He has been with Vaughn College for over 10 years and was instrumental in implementing best practices and procedures at Vaughn.

Presented By

Brian Emerson, Vice President for Enrollment Management and Student Services & Beth Ford – Vice President for Enrollment and Student Success

Villa Maria College in Buffalo, NY , Notre Dame College in Cleveland, OH

Why you should attend

You can’t keep relying on traditional methods to stand out amongst your competition, come to this session and learn new strategies to drive interest through partnerships, sponsorships, and digital marketing.

Summary

Traditional methods to recruit students and enhance brand recognition are often not enough to be successful at recruiting students in our ultra-competitive landscape of higher education. This session will explore how two small colleges use creative marketing to leverage community partnerships, sponsorship opportunities, special events, and digital marketing to drive interest and build the recruiting funnel. These lessons from the field will be practical, timely, and adaptable for a range of campuses.

Presenter Bio

Brian Emerson, is VP for Enrollment and Student Services at Villa Maria College in Buffalo, NY where he has served for five years. During this time the College has adopted a student-centered vision which has resulted in over 30% enrollment growth and over 10% improvement in retention.

Beth serves as the Vice President for Enrollment at Notre Dame College in Cleveland, Ohio. She has 17 years in higher education enrollment management with a focus on admissions, persistence and completion, financial aid, and marketing. Beth is a creative leader experienced in designing and implementing programs which improve operations, enhance student satisfaction, and facilitate growth, which has contributed to increasing new incoming classes over the past 17 years.

Presented By

Ken Steele, Chief Futurist

Eduvation

Summary

A fast-paced, eye-opening and entertaining look at the current landscape of higher ed enrollment management, and specifically the challenges and opportunities for small and mid-sized colleges. Voracious online competitors are turning local and regional marketplaces into global ones, even while some local applicant pools are drying up. Compared to flagship and powerhouse online brands, smaller institutions can feel hopelessly outmatched, particularly in national or international waters. The best course of action for smaller players is often to swim against the current, to identify a unique niche not already dominated by bigger competitors, and to position themselves in a way that stands out and attracts attention. Higher ed brand strategist Ken Steele will share some key trends, insights, best practices, and advice to guide your efforts in enrollment management. (Be sure to bring your smartphone, tablet or laptop to this session so you can share your voice in real-time online polling!)

Presenter Bio

Ken’s unique perspective has been shaped by award-winning careers spanning 4 decades, first as a humanities computing researcher and Shakespeare instructor, then an IT consultant, ad agency creative director, and ultimately a higher education market research analyst and brand consultant. In 2003, he conceived and co-founded Academica Group, a market research firm doing some of the largest postsecondary consumer surveys in the world. Ken left Academica in 2012 to focus on his public speaking and facilitation work under the new name Eduvation.

Presented By

Dr. Jim Black

President and CEO of SEM Works in Greensboro, NC

Summary

This two-hour workshop focuses on the fundamental underpinnings of enrollment management that are integrated into the fabric of every enrollment-related activity and operation on small college campuses. It serves as an overview of key enrollment management concepts, core business functions, and ingredients for success. In addition, a brief history of enrollment management will be presented along with the roles and responsibilities of enrollment stakeholders (e.g., marketing staff, recruiters, admissions personnel, financial aid professionals, retention staff, faculty, and senior administrators) as they relate to the entire enrollment enterprise.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Neil K. Clark

Dean of College Counseling at The Walker School in Marietta, GA

Summary

Practical suggestions on how to use high school counselors in your recruitment program will be presented. The discussion will include a range of activities to enhance your institution's visibility in your top feeder schools. You will leave with a list of new ideas and recruitment activities.

Presented By

Dr. Neal Raisman

President and Chief Damage Control Officer at NRaisman & Associates in Columbus, OH

Why you should attend

Attendees will learn what academic customer service is and how to use it to start increasing enrollment the very next day.

Summary

Academic customer service is responsible for up to 82% of all attrition in a college. It is also one of the major factors in enrolling and retaining students more students to increase enrollment management success. In this session, attendees will learn what customer service in academia is and how to start delivering it. The session will also review the results of a national study on the condition of service excellence in colleges and universities as well as showing attendees how to implement service excellence as soon as they are back on campus to start increasing enrollment success.

Presenter Bio

Dr. Neal Raisman is the leading researcher and consultant on increasing retention and admissions through academic customer service. His books on retention and admissions are academic best sellers and are in 70% of all college and university libraries. He was a college president, dean, faculty member and a stand-up comedian so he knows academia, speaks the language and always provides informative and fun presentations. He has a PhD in neurolinguistics from the University of Massachusetts in Amherst.

Presented By

Dr. Richard J. Dittus

Instructor of Mathematics and Faculty Mentor at Ave Maria University in Ave Maria, FL

Why you should attend

During this session, participants will be provided with practical guidelines for implementing a Faculty Mentoring Program that utilizes CliftonStrengths for Students.

Summary

In order to increase their financial viability and stability, many small colleges and universities must improve their enrollment management practices by increasing student retention and graduation rates. Student interaction with faculty is a strong predictor of retention, persistence, engagement, and academic success. Meaningful student-faculty interaction must be nurtured and supported. Small colleges and universities should consider ways to encourage student interaction with their professors.

Faculty mentoring provides college students with emotional and psychological guidance, help succeeding in academic coursework, and assistance examining and selecting degree and career options. Strengths-based faculty mentoring focuses on student growth and development and requires continuous interaction within a personal faculty-student relationship. Through strengths-based mentoring, students will identify and consider options for developing their talents, confirm their academic direction, explore life and career opportunities, and make tentative choices for their post-undergraduate lives.

Presenter Bio

Dr. Richard J. Dittus serves as a mathematics instructor and faculty mentor. During his 16 years at Ave Maria University, Dr. Dittus led in the development of the university’s first Admission department as well as a Student Success Program and has served as Director of the Sophomore Success Program mentoring more than 80 students per year.

Presented By

Ndala M. G. Booker

Director for the Center for Academic Achievement at Adventist University of Health Sciences in Orlando, FL

Why you should attend

The session is for those who are interested in an innovative strategy that will not only aid in retention and boost student success but will also make your university’s name one that remains in the minds of future and potential students

Summary

This session will provide real life examples along with related information and insights regarding the retention benefits of partnering the university’s Academic Achievement team with its Recruitment team. Man universities face challenges regarding student support departments being “siloed” from one another. In light of the ever-growing challenges and needs related to retention and attrition, this session will give consideration to the benefits of two vital departments working together to strategically from a cross-functional bond that would be of great benefit to incoming students.

Presented By

Dr. Jim Black

President and CEO of SEM Works in Greensboro, NC

Why you should attend

This session will focus on the organization and nature of communications needed to improve student engagement, the timely use of support resources, and the adoption of learning habits to impact student success and retention

Summary

As a consultant for more than 500 colleges and universities, I have observed that most institutions have a well-orchestrated communications plan for prospective students, but few have a similar practice for current students. In fact, most current student communications are ad hoc, nestled deep inside departmental silos, and do little to impact student behavior. This session will focus on the organization and nature of communications needed to improve student engagement, the timely use of support resources, and the adoption of learning habits to impact student success and retention—preventing student problems before an intervention is needed.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Mark Rembacz

Director of Student Engagement and Completion at Western Wyoming Community College in Rock Springs, WY

Summary

Western Wyoming Community College was faced with a common problem: We were data rich but information poor. This session will discuss ways in which Western was able to its operationalize data and develop a way to systematically use data in the decision making process.

Presented By

Kevin Crockett, Senior Executive

Ruffalo Noel Levitz in Cedar Rapids, IA

Summary

So much of the national attention and research is on increasing retention and completion in the community college and large four-year public sectors. This session will focus specifically on strategies that are working at small colleges and universities. Whether you are a retention rookie or seasoned veteran, join this session if you are interested in jump-starting your campus’s student success initiatives.

Presenter Bio

An experienced enrollment manager, Mr. Kevin Crockett has served more than 400 institutions and higher education systems, consulting directly with campuses on strategy development for enrollment, net revenue, academic program planning, retention, and student financial aid. Prior to joining Ruffalo Noel Levitz, Mr. Crockett served as dean of admissions and enrollment management at Cornell College (IA), where he enrolled the three largest consecutive entering classes in school history—culminating in record opening enrollment.

Presented By

Dr. Derek Moore, Vice President for Student Services

South Arkansas Community College in El Dorado, AR

Why you should attend

By focusing on the structure and strengths of the student success coaching team (recruitment & training), along with the effects of key components of a student success coaching model (system) for this population of students, engagement and retention strat

Summary

This session will cover the following areas:
1. Elements and principles of Student Success coaching
2. The need for a “holistic coaching model”
3. How to create a holistic success coaching team and system
4. Critical areas of holistic success coaching
5. Student outcomes and benefits

Presenter Bio

In addition to serving on the President’s Executive Cabinet, Dr. Moore is responsible for providing campus-wide leadership for the student services division, which includes enrollment management, recruitment, retention, student success, Testing and Learning Center, counseling, coaching/advising, tutoring, financial aid, student activities/organizations/sports, college transition/transfer, grant programs, and staff within the division.

Presented By

Sponsored by Spark 451

Summary

Relax, socialize, network with colleagues. Complimentary adult beverages, soft drinks and appetizers will refresh you after your day of learning and set the stage for an enjoyable evening.

Presented By

Sponsored by TWG Plus

Summary

Are you ready for an NSCEC Derby Day? Well then complete your casual outfit with your most stylish or most outrageous Derby Day hat! Perfect for an evening at the Kentucky Derby Museum, including a tour of the storied Churchill Downs, delicious desserts, adult beverages, and a photo booth to document your stylin’ outfit. Transportation provided. Complimentary for presenters, paid participants, and exhibitors. Additional tickets available for guests and family member for $55 each.

Presented By

Heidi Robbe, Director of Enrollment Marketing

TWG Plus in Austin, TX

Why you should attend

Learn creative ways to stretch your enrollment budget and personalize your communications to reach prospective students where they live.

Summary

Each year brings higher expectations, lower budgets, and more work. You’re expected to do it all, but need more hours in the day, or help. Hear from TWG Plus and their client partners about being in the hot seat and how the right search partner can complement your internal efforts to increase enrollment.

Presenter Bio

With over 15 years of higher education and data analysis experience, Heidi oversees all facets of student search and enrollment management at TWG Plus. Heidi has in-depth knowledge of admissions, research, and marketing strategies, sharing her practical experience with each partner institution with the goal of implementing the best solutions for recruitment and retention.
Heidi leads a team of talented marketers who specialize in strategy, research, data management, and digital marketing for all college and university partners. In addition to leading webinars and conducting focus groups, Heidi is the lead strategist for many student search clients, contributing research and consulting for over two dozen current clients, many of whom are NSCEC members.

Presented By

Scott Novak, President & Ted Magdzinski, Director of Enrollment Communications

Underscore_Branding in Charlotte, NC

Why you should attend

There’s no better opportunity to stay on the cutting edge of enrollment trends in the small college market than NSCEC, and the Underscore session is a crash course in their latest innovation that you don’t want to miss

Summary

Do you have a CRM? Do you outsource Student Search?

If your answer to these questions is “yes,” then you MUST attend this session! You hold the Search Revolution in your hands. It’s your CRM – Slate, Radius, TargetX. Underscore provides solutions that will help you take your comm flow back from that expensive 3rd party vendor and insource your Student Search. From comprehensive CRM integration to customized search strategy to real-time monitoring and analysis, you’ll learn why Underscore_Search is the solution for you, and how you can join the Revolution!

Presenter Bio

Twenty-four years in educational marketing, including the management of three “Best of Show” Marketing campaigns (Higher Education Marketing Report), Scott Novak brings a wealth of knowledge in developing communications that achieve goals for small colleges around the country. He is one of the founders and President of Underscore_Branding.

Ted Magdzinski has extensive experience building complex communication plans in CRMs from his work in admissions at Kalamazoo College and the University of Cincinnati. Ted has a deep understanding of the enrollment cycle and its various communications needs, he leverages his technical know-how to effectively and efficiently communicate to prospects to drive enrollment.

Presented By

Dr. Jonathan E. Shores, Jr., Vice President of Client Service and Sales

LRAP Association in Bloomington, IN

Why you should attend

Skepticism concerning whether college is worth it negatively impacts students’ decisions about college; Jonathan E. Shores, Jr., Ph.D. will present data that will help you demonstrate your college is worth it.

Summary

Media and various others regularly question whether college is worth it. Such skepticism negatively impact students’ decisions about college. But data clearly shows college is worth it. Learn how you can use this data to overcome students’ and parents’ objections and demonstrate your college is worth it.

Presenter Bio

Jonathan Shores has worked for more than 20 years in higher education, previously having served as Vice President of Marketing and Enrollment at Montreat College, Assistant Professor of Marketing and Director of Research Triangle Park Campus for the University of Mount Olive, and at Campbell University as Senior Admissions Counselor. He uses his extensive background in strategic enrollment management and marketing to help his clients maximize their LRAP successes. Jonathan is a proud and active member of the United States Air Force Reserves, and has deployed to 38 countries throughout the world. Jonathan earned his undergraduate degree in Trust and Wealth Management and his MBA in Marketing from Campbell University, and has completed his Ph.D. in Marketing with a focus on higher education.

Presented By

Ashley Alexander, Senior Enrollment Solutions Consultant 

Capture Higher Ed in Louisville, KY

Summary

Your prospective students are investigating your brand on their own discover pathway leaving a trail of data. 82% of your incoming freshman class will have visited your web site over 50 times looking for information. Utilizing a first-of-its-kind dataset, this session addresses lingering questions about online student behavior and the college selection process. Using individual online behavioral data from multiple institutions, we will discuss how and when students are most engaged with your brand throughout the Student Decision Journey and how to engage them. This case study will focus on the data available from the use of marketing automation and will address long-standing myths about the college selection process and show you how to equip your institution to recruit in the petabyte age.

Presenter Bio

Ashley joined Capture Higher Ed as an Enrollment Solutions Consultant in 2016. During her years at Capture, Ashley has represented a wide range of institutions ranging from small liberal arts, private not-for-profits, for-profit institutions and large state institutions. Working closely with over 75 partner institutions while at Capture and her past experience working in admissions, Ashley is extraordinarily versed in understanding the challenges of an enrollment management office and crafting customized data-driven solutions to help partners achieve their goals. Ashley holds a Bachelors of Science in Communicative Disorders from University of Central Florida.