While much of the recruitment effort is focused on data-driven investments and initiatives that may affect thousands of prospective students at a time, there is still value in the individual efforts of admissions counselors to recruit students one at a time, in a personalized way. This session will focus on how admissions staff can use the success of current students to recruit their younger classmates, one student at a time.

Building a Truly Student-First Transfer Pathway for 2025 and Beyond

Info coming soon!

As enrollment and marketing offices continue to adapt to meet the needs of today’s students, understanding both student and parent behavior is just as critical as identifying new market opportunities to shape your next class. Is your marketing strategy engaging the students and families who are most interested in hearing from you?

We’ll discuss:

How many times have you asked a student if they are First Gen, and they just stare back at you blankly? Do they understand the term? Are they ashamed of the distinction? No matter the reason, it's important to understand the challenges that a First-Generation student faces when working through the college search process. The reality for First-Gen students is that there are no parents who have experienced the college search process to be there for them as a resource.

Most colleges and universities have great education programs to help students achieve their career dreams but struggle to attract enough of their target audience. In this presentation, we'll show you the proven marketing plan we've used to help institutions attract and enroll more students.

If you immediately think Corporate/Big Tech and not Higher Ed when you hear the latest tech buzzwords like Automation, Artificial Intelligence, Augmented Reality, Big Data, Chatbots & Metaverse, you need to quickly come to grips with understanding what these buzzwords mean and how they will impact the future of recruitment/enrollment. There is a lot of trepidation about the constant state of evolution when it comes to the tools of the digital world and the possible collision with the human experience.

The session will describe the process and outcomes of implementing a Direct Admission program with Niche.com, midway through the cycle, for the Fall of 2023.

Many institutions waste an enormous amount of money on marketing. In this session, we'll teach you a proven framework for creating the right marketing message so your audience listens and buys.

This session will take a dive into the strategies and tactics smaller institutions will need to consider as they prepare their marketing, recruitment and outreach plans for this looming enrollment cliff.