Schedule | NSCEC 2023

NSCEC 2023 header image in dark blue with orange contrast

34th Annual

National Small College Enrollment Conference

Thank you to everyone who attended the 2023 conference!

2024 dates will be announced soon—we look forward to seeing you then!

2023 Schedule

24 Jul 2023 / Monday
Time	Track	Title	Speaker	Venue
8:00 am - 5:00 pm		Check-In		Grand Ballroom Foyer
1:00 pm - 2:00 pm	Keynote	Embracing Opportunity and Navigating Change	Allana Forté Senior Vice President, Legal Counsel, Chief Compliance Officer and Chief People & Culture Officer Jacksonville University	Grand Ballroom
2:00 pm - 2:30 pm	Refreshment Break	Refreshment Break sponsored by Clark Higher Ed		Grand Ballroom Foyer
2:30 pm - 3:30 pm	Retention	Retention: building student success from prospect to graduation	Michael Thorp Vice President of Enrollment Clarkson University	Magnolia
2:30 pm - 3:30 pm	Enrollment Management	Nice Story, Now Show Me the Data	Joseph Miller Vice President for Enrollment Management and Marketing Winthrop University	Poplar
2:30 pm - 3:30 pm	Admissions	Individual Efforts Still Matter: Strategies for Optimal Territory Management	Terry Cowdrey Interim VP for Enrollment Ohio Wesleyan University	Pine
2:30 pm - 3:30 pm	Slate CRM	Build your Fall travel with Voyager and Trips	Chris Besse Assistant Director of Admissions Implementations Carnegie Laura Murnen Director, Slate Trainings Carnegie	Grand Ballroom
3:30 pm - 4:00 pm	Bonus	Is College Still Worth It?	Dr. Jonathan Shores Executive Vice President University of the Cumberlands	Poplar
3:30 pm - 4:00 pm	Bonus	Crafting A Marketing Message to Attract More of Your Ideal Students	Chase Highley CEO Greenstone Media	Pine
3:30 pm - 4:00 pm	Bonus	Growing Enrollment with Market Responsive Programs	Kevin Harrington CEO and Co-founder Rize Education	Magnolia
3:30 pm - 4:00 pm	Bonus	Pioneering Paths: Advancing Online Education at HBCUs & Beyond	Sean Reed-McGee Chief Executive Officer, Co-Owner FocusQuest Chad Williamson Chief Operations Officer, Co-Owner FocusQuest	Grand Ballroom
4:00 pm - 4:45 pm	Small Group Discussions	Small Group Discussions		Grand Ballroom
4:45 pm - 5:30 pm	Social Event	Wine & Cheese Reception sponsored by Niche		Grand Ballroom Foyer
8:00 pm - 10:00 pm	Social Event	Social at The Public House		The Public House

25 Jul 2023 / Tuesday
Time	Track	Title	Speaker	Venue
7:00 am - 9:00 am	Meal	Buffet Breakfast sponsored by Greenstone Media		Cypress
9:00 am - 10:00 am	Admissions	Finding the Silver Bullet to Boost Enrollment: A Case Study	Brad Poznanski Executive Director of International Enrollment New England College	Magnolia
9:00 am - 10:00 am	Slate CRM	How to Train Your Staff on Configurable Joins	Ted Magdzinski SVP, Partnerships and Integrations Carnegie Courtney Mumma Assistant Director of Student Success Implementations Carnegie	Pine
9:00 am - 10:00 am	Retention	Financial Aid Strategies to grow Enrollment and Retention	Mike Keane SVP, Modeling & Client Strategy Carnegie Ashley Zullo Vice President for Enrollment Management and Financial Aid Thiel College	Grand Ballroom
9:00 am - 10:00 am	Enrollment Management	SEM Journey: From Silos to Collaboration to Enrollment Growth	John Saparilas AVP Enrollment Services Wake Technical Community College	Poplar
10:00 am - 10:30 am	Meal	Coffee Break sponsored by Clark Higher Ed		Grand Ballroom Foyer
10:30 am - 11:30 am	Retention	How We Won the AASCU Excellence and Innovation Award for Student Success and College Completion During a Pandemic	Rob Ducoffe Provost and Vice Chancellor, Academic and Student Affairs University of Wisconsin-Parkside	Magnolia
10:30 am - 11:30 am	Slate CRM	Improving University Advising Efforts with Slate for Student Success	Benjamin Szabo Student Success Program Manager Technolutions	Pine
10:30 am - 11:30 am	Enrollment Management	EM Strategies For Increasing And Sustaining Enrollment Growth In The Student Journey	Kathi Swanson President Clarus Corporation	Poplar
10:30 am - 11:30 am	Admissions	Automate so you can Relate (using AI)	Shani Lenore-Jenkins Vice President of Enrollment Maryville University	Grand Ballroom
11:30 am - 12:00 pm	Bonus	The Carnegie Small College Initiative	Scott Novak Chief Development Officer Carnegie	Poplar
11:30 am - 12:00 pm	Bonus	How to Convert More Prospects Through a Student-Centered Approach to Conversion Rate Optimization (CRO)	Michael Doran CRM Implementation Strategist XEquals	Magnolia
11:30 am - 12:00 pm	Bonus	5 Secret Hacks For Increasing Your Enrollments with Online Ads and Marketing Funnels	Chase Highley CEO Greenstone Media	Grand Ballroom
11:30 am - 12:00 pm	Bonus	Populi as a One-Stop Enrollment Solution	Luke Dickson Account Manager Populi	Pine
12:00 pm - 1:15 pm	Meal	Casual Box Lunch sponsored by Carnegie and CollegeXpress		Cypress
1:15 pm - 2:15 pm	Retention	Strategy in the Midst of Chaos	Sarah Coen Vice President of Strategic Initiatives and Enrollment Management Transylvania University	Grand Ballroom
1:15 pm - 2:15 pm	Enrollment Management	Evaluating Vendor ROI	Edward Wright Vice President of Enrollment Management Holy Family University	Poplar
1:15 pm - 2:15 pm	Admissions	Engaging New Markets: Powerful Strategies to Reach Today’s Students and Families	Reva Levin Woodham Director, Digital Strategy Encoura Chris Tyburski Vice President Encoura	Magnolia
1:15 pm - 2:15 pm	Slate CRM	Don't Forget Your Phone! Harnessing the power of Dynamic Layouts	Chris Carl AVP, Technical Slate Solutions Carnegie Jeremiah Tudor SVP, New Product Development Carnegie	Pine
2:15 pm - 3:00 pm	Social Event	Refreshment Break and Tic-Tac-Toe Drawing sponsored by Clark Higher Ed		Grand Ballroom
3:00 pm - 4:00 pm	Enrollment Management	Boosting Enrollment: How Small Colleges Can Harness the Power of TikTok	Katie Camacho-Smith Head of Education TikTok Allie Parry Brand Partnership Manager TikTok	Grand Ballroom
3:00 pm - 4:00 pm	Admissions	First-Gen: How to College from Scratch	Lauren Sciochetti Director of Undergraduate Admission Neumann University Christine Gibble Associate Director of Undergraduate Admission Neumann University	Poplar
3:00 pm - 4:00 pm	Retention	Rethinking Thinking for the 21st Century University	Ndala M. Booker Founder/CEO AdventHealth University	Magnolia
3:00 pm - 4:00 pm	Slate CRM	Essentials to planning a campaign launch or refresh	Laura Murnen Director, Slate Trainings Carnegie Laura Bald AVP, Slate Implementations Carnegie	Pine

26 Jul 2023 / Wednesday
Time	Track	Title	Speaker	Venue
7:30 am - 9:00 am	Meal	Buffet Breakfast sponsored by Greenstone Media		Cypress
9:00 am - 10:00 am	Retention	A Closer Look at Retention	Courtney Mumma Assistant Director of Student Success Implementations Carnegie James Vineburgh Director of Research and Consulting Clarus Corporation	Magnolia
9:00 am - 10:00 am	Enrollment Management	Transitioning Between Enrollment Management Jobs	Chrissy Holliday Vice President for Enrollment Management and Student Success Cal Poly Humboldt	Grand Ballroom
9:00 am - 10:00 am	Admissions	The Enrollment Cliff – The A to Z prep list	Nathan Alexander Vice President for Partner Relations Clark Higher Ed	Poplar
9:00 am - 10:00 am	Slate CRM	Convert your Slate Template Library/Local Queries to Configurable Joins	Laura Bald AVP, Slate Implementations Carnegie Ted Magdzinski SVP, Partnerships and Integrations Carnegie	Pine
10:00 am - 10:30 am	Bonus	Lead Generation for Small Colleges	Scott Novak Chief Development Officer Carnegie Kristy Phillips Director, Client Success Carnegie	Grand Ballroom
10:30 am - 11:30 am	Retention	Executing Integrated Retention Management: Limiting the Attrition Sieve for Enrollment Growth	George Wolf Vice President for Enrollment Management Siena Heights University	Magnolia
10:30 am - 11:30 am	Enrollment Management	Faculty! The "Secret Sauce" to Developing a Successful SEM Plan at Small Colleges	Quentin R. Johnson President Southside Virginia Community College	Poplar
10:30 am - 11:30 am	Slate CRM	Collecting and taking action on retention data	Courtney Mumma Assistant Director of Student Success Implementations Carnegie Chris Besse Assistant Director of Admissions Implementations Carnegie	Pine
10:30 am - 11:30 am	Admissions	Building a Truly Student-First Transfer Pathway for 2025 and Beyond	Dale Gaubatz Executive Director of Admissions University of the Virgin Islands	Grand Ballroom

24 Jul 2023 / Monday

25 Jul 2023 / Tuesday

26 Jul 2023 / Wednesday