If you immediately think Corporate/Big Tech and not Higher Ed when you hear the latest tech buzzwords like Automation, Artificial Intelligence, Augmented Reality, Big Data, Chatbots & Metaverse, you need to quickly come to grips with understanding what these buzzwords mean and how they will impact the future of recruitment/enrollment. There is a lot of trepidation about the constant state of evolution when it comes to the tools of the digital world and the possible collision with the human experience. See how Maryville University is embracing these buzzwords and leveraging these digital tools to actually enhance the human experience. Through staff and organizational restructuring, automation & AI tools and design thinking, Maryville University will be able to greatly enhance the personalization of the student experience in the recruitment journey.