In this session, we will explore TikTok as a powerful tool for digital marketing in the education sector, particularly for small
colleges looking to increase engagement and student enrollment. TikTok has emerged as a popular platform for over 150+
beloved Americans. We will explore various creative approaches and strategies to market your institution and effectively connect with your target audience. You will leave with practical tips and techniques for creating compelling content, building your brand on TikTok, and engaging with prospective students on a platform where they live and breathe.