Many colleges are still experiencing declines each semester – some losing more than 30 percent of their total enrollment over the last five years – even before the impacts of COVID. And reliance on the traditional “funnel” approach to managing enrollment is obsolete given the new media being used by students and their access to digital information. Explore new strategies for aligning SEM with the new student journey using predictive modeling and digital marketing to turn around long-term enrollment declines. Learn from a national expert on digital marketing how to best utilize the newest digital techniques in your market to boost those enrollments each semester at all stages of the student journey!