As enrollment and marketing offices continue to adapt to meet the needs of today’s students, understanding both student and parent behavior is just as critical as identifying new market opportunities to shape your next class. Is your marketing strategy engaging the students and families who are most interested in hearing from you?

We’ll discuss:

• How to make better use of the data you already have to reach new student markets
• The latest technology to help make your outreach more efficient and effective
• The roles that parents/guardians now play in college search
• How to deliver the right message on the right channel to speak directly to the needs of today’s college-bound families