Designing the right financial aid strategy for meeting your enrollment and net revenue goals for new students can be a significant challenge, but layer on the need to make significant gains in retention and the task becomes even more complex. Learn how the enrollment management team at Thiel College implemented a multivariate modeling approach to improve first-to-second year retention by over 15% since 2018 by prioritizing outreach efforts, identifying high risk students for early intervention, and re-aligning its recruitment strategy to bring the right mix of students into the admit pool.