Event Time
11:30 am - 12:00 pm
25 July 2023

How to Convert More Prospects Through a Student-Centered Approach to Conversion Rate Optimization (CRO)

Adopting a student-centered approach to your digital inquiry strategy is a great way to increase student conversions. But you’ve likely already got an embedded and functioning inquiry journey, so where do you start? What do you do?

Join our CRM Implementation Strategist and all-round higher education admissions guru Michael Doran as he digs into the world of Conversion Rate Optimization and the many benefits of taking a student-centered approach to this.

He will cover:

  • How CRO impacts the student journey at every stage of the enrollment funnel.
  • What key data to track, gather, and analyze.
  • How to make data-driven decisions based on student behaviors.
  • Why testing and refining landing pages and forms is crucial.
  • Some actionable ideas that you can implement at your institution immediately.


Event Speaker(s)