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Presented By

Matthew Ruark, Vice President of Admissions and Financial Aid

Kentucky Wesleyan College in Owensboro, KY

Why you should attend

The NSCEC is the best opportunity annually for small college professionals to share ideas and work together to make our unique institutions as valuable and vibrant as they can be

Summary

Small college enrollment managers face tough budget realities every day. Kentucky Wesleyan College is no different. Presenter will share creative ways the Enrollment team at Wesleyan has grown enrollment without a budget increase, and engage participants in discussion on additional creative strategies.

Presenter Bio

Matthew Ruark is Vice President of Admissions and Financial Aid at Kentucky Wesleyan College. He has served in multiple roles in development, alumni relations, admissions and financial aid, focused at the small, private college level. His experience with the annual fund and planned giving brings a unique perspective in providing opportunities and access to higher education for high school students and families. He is a graduate of Kentucky Wesleyan College and Indiana University.

Presented By

Dr. Tammy Fowler, Vice President for Enrollment Management and Student Affairs

Baptist College of Health Sciences in Memphis, TN

Why you should attend

Attendees will learn how to respond positively when things are not going as planned and gather the team needed to move the dial in the right direction.

Summary

Enrollment is growing. Projections are being met. Retention is great. Everything is great. This is where we all are, right? Of course not. It is not always perfect and more likely in today’s enrollment management world, it is just the opposite. Keeping focused, team morale up and the campus positive is hard when numbers and goals are not being met. It is even more challenging when it has been that way for years. In this session, we will talk about strategies to help keep the team energized and focused on the goals , communicate with transparency and hope, and help those on campus have confidence in your team, even help with the heavy lifting of the work that needs to done.

Presenter Bio

Dr. Tammy Fowler brings her 29 years of student affairs experience to work every day. She borrows the Farmers Insurance adage, “She knows a thing or two, because she has seen a thing or two” in public/private, undergraduate/graduate education. Her key is to not take yourself too seriously and learn something new each and every day. Her passion is leading teams to help students succeed.

Presented By

Jean Swartz, Executive Director of Admissions Operations & Lauren Haan, Admissions Coordinator for Electronic Media

Shenandoah University in Winchester, VA

Why you should attend

This session will benefit attendees by providing tools to measure social media engagement as well as ideas for expanding your social media presence.

Summary

Oh, you play on Facebook all day for your job? Must be fun.” Gah! The use of various, diverse social media channels for student recruitment can be fun. However, it is an important tool for recruiting students and can be elusive to measure and integrate with the rest of your recruitment messaging. In this session, we will discuss how the Shenandoah University Office of Admissions created an “Admissions Media Recruitment” team to plan, evaluate and integrate our various social media channels and campaigns. We will share how we integrate social media with the rest of our admissions messaging and events to create and share an authentic on-line experience for our prospective students and families.

Presenter Bio

Jean Swartz is Executive Director of Admissions Operations at Shenandoah University. She has a BS in Management from Purdue University and an MS in Outdoor Recreation Administration from Indiana University. After working for Indiana University and then the American Camp Association, Jean switched gears to college admissions 16 years ago. Serving in various admissions capacities over the last 16 years, she loves working at a small institution and having close relationships with students beyond the admissions cycle. Jean has two daughters, a JMU graduate who is currently serving in the Peace Corps and a JMU junior. In her spare time (spare time in college admissions?), she enjoys traveling, hiking, chocolate, being a passenger on her partner’s Harley, and meals and laughter with friends.

Lauren Haan is the Admissions Coordinator for Electronic Media at Shenandoah University. She has a BA in Communication Studies with a concentration in Public Relations from James Madison University and is working on a Master of Business Administration from Shenandoah University. Lauren has a little fur baby who is a three year old border collie, shih tzu mix named Winnie. In her spare time she enjoys adventuring with Winnie, visiting wineries, watching documentaries, and spending time with friends and family.

Presented By

Kristie Cross, Director of Admissions

North Central Missouri College in Trenton, MO

Summary

As admissions professionals, we all know the importance of the campus tour. The visit is the best opportunity to truly show what your campus has to offer and why the student should select your school. Despite its importance, many of us are expected to deliver the “WOW” on a limited budget. In this session, we will discuss how to take the campus visit from a process to an experience AND stay in budget while doing so.

Presenter Bio

Kristie Cross, Director of Admissions and Marketing at North Central Missouri College, earned her bachelor’s degree from the University of Missouri-Kansas City and is currently pursuing her master’s degree from Missouri State University.

Presented By

Kurtis Wilkinson, Director of Admissions & Recruitment & Dr. Dustin Conover, Dean of Students

Western Wyoming Community College in Rock Springs, WY

Why you should attend

Attending this conference and our session on the role of student leaders in the recruitment process will benefit people attending NSCEC because utilizing student leaders in the recruitment process can help to find creative ways to build enrollment at our

Summary

This session will discuss the role of student leaders in the student recruitment process and how student leaders can play an important role in increasing enrollment at our institutions. We will provide insight on a recruitment strategy that was recently created and started at Western Wyoming Community College and how we are continuing to utilize our student leaders in recruiting, what successes and issues we found, and what we learned about this new process. Come prepared to learn and discuss ways to increase the utilization of student leaders in the recruitment process.

Presenter Bio

Kurtis Wilkinson has been working in the field of higher education at the community college and university level since 2009. Kurtis has worked as an Admissions Advisor at Weber State University, an Admissions Counselor/Recruiter for Western Wyoming Community College, and is currently the Director of Admissions & Recruitment at Western Wyoming. Kurtis has been working with student leader groups, mainly student ambassadors, for the last eight years, and has come to respect the work that student leaders contribute to higher education. Kurtis received his Master of Professional Communication degree from Weber State University in 2015. In his spare time Kurtis enjoys traveling and spending time with his wife and two dogs, being the PA Announcer for Western Wyoming Community College Athletics and also watching reruns of his favorite 90’s television shows.

Dr. Dustin Conover has been working in higher education in various capacities at the community college level since 2002. He has worked closely with student leaders, specifically Resident Assistants, Student Ambassadors, and Student Government students for more than a decade. As the Dean of Students, Dustin oversees Western Wyoming Community College’s one-stop called “Mustang Central” that houses the Admissions & Recruitment, Registration & Records, Housing & Student Life, Financial Aid, and Student ID departments. Dustin received his Doctor of Education degree in Educational Leadership and Management from Capella University. In his spare time, Dustin enjoys playing basketball and spending time in the outdoors with his wife and four boys.

Presented By

Mary Catherine James, Senior Associate Director of Admissions & Grant Henry, Admissions Counselor

Mount St. Mary’s University in Emmitsburg, MD

Why you should attend

“3 or 30: A Lifetime in Admissions” will encourage those just starting out in the profession, or give advice to those who have been here for what seems like a lifetime.

Summary

We have all heard the expression, “It’s either 3 or 30, you know?” And true to its form, I found my mentor at the tail end of her almost 30 years of higher education service. In this session, we explore the life and times of a career in enrollment management, how no enrollment cycle is the same as the previous year, and what the heck is the difference between an admissions counselor and an admissions recruiter. A talk led by Mary Catherine James and Grant Henry, we will lift the curtain of a career in admissions!

Presenter Bio

Grant Henry arrived to Mount St. Mary’s University a mere seven days after graduating from Shippensburg University. In his three years, Grant has recruited in states all over the Mid-Atlantic region, and has served as honors and school liaison as well as laid the foundation for increased international student recruitment. His favorite part of the enrollment process is meeting with students and their families as he encourages them through the college search process.

Mary Catherine James started at Mount St. Mary’s University in August 1998, as an Assistant Director of Admissions. Her responsibilities have covered everything from recruiting students, program planning & logistics, overseeing the application process and working with D1 coaches as the athletic liaison. She has spent the last 15 years focused on her true love; transfer students. She sits on the orientation committee where she serves as the bridge between Admissions and Student Services allowing a seamless transition for students and families at the conclusion of their college search process.

Presented By

Amber Wilson, Associate Director of Admissions

Cumberland University in Lebanon, TN

Summary

This interactive workshop will facilitate the development of a Personal Mission Statement through self-reflection exercises and guided conversations. The goal of the workshop is to not only produce at least a rough draft of a personal mission statement, but to also discuss its applications in both a participants current role and also in their future career searches and professional journey. Participants can be expected
to be ready to actively participate and share their reflections with other participants.

Presenter Bio

Amber Wilson grew up in East Tennessee and attended Maryville College where she earned her Bachelor of Arts in Psychology and completed her thesis on The Perceived Influence of Canine Companion Animal Ownership on Adolescent Sense of Coherence. She received her Masters of Business Administration at Cumberland University in 2012, earning the MBA Student of the Year award. Before returning to Cumberland in 2016, Amber worked as an Area Coordinator in the Office of Housing & Residential Life at Middle Tennessee State University. At Cumberland,
she supervises the Admissions recruitment staff as well as coordinates Orientation for all new students.

Presented By

Gretchen Foster, Admissions Director

Western Nebraska Community College in Scottsbluff, NE

Why you should attend

If the hiring process for admissions counselors and other staff members is the first step in creating a unified, professional admissions culture, the Admissions Bootcamp (initial orientation and training) is the critical second step.

Summary

Creating professional admissions counselors and other staff members is an on-going, year(s)-long process that is both time consuming and necessarily modular. Ultimately, creating a unified, professional admissions culture may well define whether you will be able to meet the “numbers” hurdles that most of our institutions continue to challenge us with. The idea of a unified culture also may well be the telling influence in whether your staff “newbies” will become true teammates instead of short-term filler-employment until that job they really wanted (or pays more) comes calling.

Join us to discuss one institution’s approach to orientation and training (best-foot-forward techniques and philosophy), and bring your own thoughts and successful techniques to share how you approach “the basics” for building a unified staff. We’ll cover such things as:
• Our institutional recruitment philosophy
• Admissions counselor/staff “professionalism”
• “You ever get a second chance to make a first impression.”
• Who is your customer? What comprises quality customer service? How do you identify the customer’s expectations/hot-buttons?
• When prospects/customers are on your turf…on-campus visits
• When you’re on the customers turf
• Travel tips
• The importance of a healthy lifestyle, especially with a challenging travel schedule
• Professional communications
• Building a training manual

Presenter Bio

Gretchen Foster is the Director of Admissions at Western Nebraska Community College (WNCC) in Scottsbluff, NE and branch locations in Sidney, NE and Alliance, NE. With over 30 years’ experience in higher education admissions, Gretchen is quick to point out that it has been anything but a year’s experience repeated 30 times. She has worked at most of the college and university types – public and private, selective and open, very small to large, community college to four-year. Her career path has gone from her alma mater Elon University (NC) to Albright College (PA) to Miami University (OH) to Fort Lewis College (CO) to Dana College (NE) to WNCC (NE).

She is committed to recruiting one student at a time and trying to guide each student to the “best” place for that prospect – even if it is a different institution, and she expects her staffs to do the same. She is also fiercely committed to developing all levels of those who work with her to put them in the best position for advancement, either in their current institution or elsewhere.

Gretchen lives in Scottsbluff, where she is a member and past-President of the Kiwanis Club. She is also a member of St. Francis Episcopal Church. She and her husband of almost 27 years live with their two “kids”: Emma, a 7-year-old Landseer Newfoundland, and Sachi (“Boundless Joy”), an almost one-year-old rescue Lab mix.

Presented By

Dr. Janine M. Becker, Vice President for Enrollment and Marketing

Keystone College in La Plume, PA

Summary

Hear how one small school was able to turn the tide on Freshman enrollment growth, achieving three consecutive years of growth after four years of decline. Could some of the ideas used work for you?

Presenter Bio

A higher education professional with over 30 years of experience in management, leadership, finance and enrollment, Dr. Janine Becker is known for meeting and exceeding goals and problem solving. She enjoys hiking, the outdoors, and travel.

Presented By

Mark J. Petrie

Keuka College

Why you should attend

Learn how one small private liberal arts college adapted its curriculum to prepare students for future jobs (yet unknown) and expanded its revenue portfolio to remain fiscally sustainable.

Summary

Two factors are absolute in the field of strategic enrollment management now and into the future – digitalization and globalization.
The information age has brought about exponential growth in data, information and knowledge. All job industries are making use of this information to improve performance. In turn, higher education must be prepared to make curriculum and pedagogical changes to infuse digitalization into academic programming. Keuka College (KC) implemented a plan in 2011 to address technology growth in education, which we referred to as Digital Learning at Keuka College (DL@KC). We address our challenges and successes over the past nine years of implementing DL@KC.
Any good enrollment portfolio has multiple revenue streams to protect against an unforeseen downturn in one market. Colleges and universities are looking overseas to add or enhance their revenue streams. KC has international cooperation programs in Vietnam and China dating back as early as 2000. We will share our history and provide background and current structure of our international cooperation agreements, as well as our future plans for collaborations in Asia and beyond.

Presenter Bio

Mark has 30 years’ experience in public and private not-for-profit higher education, 25 of those years in management positions across a variety of technical and functional units. Mark is the Vice President for Enrollment Management and Student Development and is currently celebrating his sixth year at Keuka College in Keuka Park, NY. Mark enjoys spending time with his wife Louise, two children and his grandson Christopher. One of his favorite pastimes is boating on Keuka Lake.

Presented By

Timothy Albers, Vice Provost for Enrollment Management

Saint Mary's University of Minnesota in Minneapolis MN

Summary

With all of the market disruption in the enrollment market, it’s easy to think that the whole enrollment process comes down to price and who gets the earliest deposit.

The reality is that students are still looking for the best product match they can find in a college education, whether in a traditional residential undergraduate program, an online graduate program, or anything in-between.

And it’s your job to tell them about it. How else will they know?

Learn how to create, plan, and implement communications that tell your story and build your enrollment.

Presented By

Brad Poznanski, Vice President for Enrollment

New England College in Manchester, NH

Why you should attend

Attendees will hear authentic and in-depth, enrollment practices that are working and not working from colleagues in similar roles at similar institutions.

Summary

This session will cite examples of how a small college has adapted to economic and environmental challenges and created opportunities leading to enrollment success. Topics will include enrollment goals and outcomes, academic program offerings, student recruitment, marketing, systems, pricing and institutional aid, and collaboration with other institutions. The presenter will reveal the enrollment management roadmap of this fascinating and, successful (so far) journey.

Presenter Bio

Brad Poznanski has served as chief enrollment officer at four small private colleges and universities over a forty-year career in higher education. He has been a frequent presenter at professional conferences on topics related to enrollment, marketing and financial aid and has been active participant and leader in professional organizations including NACAC, NEACAC, and the College Board.

Presented By

George Wolf, Vice President for Enrollment Management

Siena Heights University in Adrian MI

Why you should attend

This is a timely topic that address tuition management in a highly price sensitive and increasing difficult enrollment management market.

Summary

The presentation will describe the steps undertaken to build a tuition management plan/philosophy to build greater levels of price certainty in Siena’s tuition for its students. It will cover the considerations necessary to apply for both our traditional and post traditional markets in response to the mounting public concern regarding increasing private college costs. It will address the steps taken to evaluate the variety of pricing options available and the process that Siena went through to develop a change to the standard tuition increase philosophy in order design a more unique option for Siena’s and its market.

Presenter Bio

Enrollment management professional of over thirty-three years at eight private institutions and one for-profit institution. Currently serving at Siena Heights University in Adrian Michigan for over six year. Also with previous consulting experience at a number private college and universities.

Presented By

Kristina Klemens, Director of Scholarships and Financial Aid

University of Wisconsin-Parkside in Kenosha, WI

Summary

At a small campus, we all wear many hats, and have responsibilities in and out of our designated areas. When there is more work than there are people, collaboration is key! Come to this session to hear how the team at the University of Wisconsin-Parkside have found opportunities to streamline processes, improve communications with students, assist in recruitment, and enhance retention efforts through collaboration.

Presenter Bio

Kristina is the Director of Scholarships and Financial Aid at UW-Parkside with nearly 14 years of Financial Aid experience at both a public and private institution. In her role, she has served on a number of committees with many other departments including Admissions, Registrar’s, Advising, International Studies, and many more. Her favorite part of working at a small institution is having the opportunity to learn about, to collaborate with, and to experience other areas of higher education. A self-described nerd, she loves all things Harry Potter, Star Trek, Disney, and a good dad joke.

Presented By

Dirk Whatley, Senior Director of Admissions & Justin Lopez, Assistant Director of Admissions

The Chicago School of Professional Psychology, in Washington, DC

Why you should attend

This is a timely topic which discusses the changes in demographics and its impact on enrollment managers.

Summary

With nearly two-thirds of the world’s population set to reside in cities by 2050 double the percentage from 1950-how will higher education institutions both rural and urban deal with this shift. We will provide insight on enrollment strategies and insights that will help many small colleges prepare, endure and ultimately weather the storm. Come prepared to learn and discuss ways to your campus is dealing with this anticipated shift.

Presenter Bio

Dirk Whatley, MBA has been working in in the field of admissions at the university level since 2002 where he started as an admission counselor. Dirk now serves as the Senior Director of Admissions for The Chicago School of Professional Psychology, Washington, DC Campus. Dirk is best known for meeting and exceeding enrollment goals in small markets as well as creating sustainable partnerships within the DC area. Dirk enjoys spending time fishing and playing Fortnite with his two lovely boys.
Justin Lopez. MA is a strategic business development professional with seven years of experience in presenting, personal/professional coaching, and building high-performance teams. Combining deep industry knowledge with public speaking, consultation skills, and leadership development to align employees with organizational goals and values.

Presented By

Victoria J. Dutcher, CEO and President

Dutcher LLC in Stowe, VT

Summary

Campus closures. Mergers and acquisitions. Declining markets. International pressures. Soaring costs. Unsustainable discounting. The environment faced today by small colleges is daunting. Is there a path to success, or is it time to call “game over?” What most institutions call strategic planning bears little resemblance to a strategy, and a lack of strategy is where many colleges have fallen down. Victoria shares her perspectives on over 30 years in higher education for developing an organization that can maneuver its way toward financial stability.

Presenter Bio

After consulting with over 100 institutions across the US and abroad, Keynote Speaker Victoria J. Dutcher founded Dutcher LLC in 2013 out of a deep concern for the future of higher education and the need for new leadership skills in a shifting environment. The company mission is to help colleges and universities outlast the daunting obstacles of our time, through developing sustainable revenue strategies and training higher education leaders in the discipline of strategic thinking and performance-based assessment.

A first generation student and one of eleven children, Victoria worked her way through college and earned her MBA while working full time. Hard work, perseverance, the courage to speak up, and an irreverent sense of humor have all contributed to her success. Victoria lives in Stowe, Vermont, where she practices yoga, enjoys the call of the mountains in all seasons, rebels against mass consumerism, and engages in continuous expression of gratitude for all of the opportunities she has been given.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Mega trends causing the disruption occurring in higher education will be described along with their specific implications for small colleges. Following the review of trends, the presentation will shift to possible solutions designed to seize opportunities and mitigate risks. While many of the proposed solutions are beyond the direct control of enrollment management, admissions, and retention professionals, we will explore how you can influence significant change at your institution. As with any industry disruption, small colleges have two options of how to respond—become a victim or innovate and lead through the disruption. Industry disruption can be an extremely positive phenomena for your institution, your students, and you professionally. Find out how.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Neil K. Clark, Founder

Neil Clark College Counseling in Marietta, GA

Summary

Practical suggestions on how to use high school counselors in your recruitment program will be presented. The discussion will include a range of activities to enhance your institution's visibility in your top feeder schools. You will leave with a list of new ideas and recruitment activities

Presented By

Dr. Ndala M. G. Booker, Director for the Center for Academic Achievement

AdventHealth University in Orlando, FL

Summary

This session will provide quantitative and qualitative data, along with anecdotal evidence supporting the retention benefits of introducing critical thinking and critical reasoning skills early in a student’s college experience. Current critical thinking research suggests that students who are introduced to critical thinking skills are much more likely to be successful and complete their degree. This session will introduce a metacognitive critical thinking pedagogy that will help participants enhance the retention strategies at their respective institutions.

Presenter Bio

This session will provide quantitative and qualitative data, along with anecdotal evidence supporting the retention benefits of introducing critical thinking and critical reasoning skills early in a student’s college experience. Current critical thinking research suggests that students who are introduced to critical thinking skills are much more likely to be successful and complete their degree. This session will introduce a metacognitive critical thinking pedagogy that will help participants enhance the retention strategies at their respective institutions.

Presented By

Dr. Tim Culver, Vice President Student Success

Ruffalo Noel Levitz in Denver, CO

Why you should attend

Participants will learn the art and science of benchmarking for retention and completion.

Summary

Every other year RNL conducts national research on effective retention practices and outcomes which are achieved. This session will review the results of the 2019 Effective Practices for Student Success, Retention, and Completion Report along with the 2020 Student Success and Retention Benchmarks research. Participants will learn how their persistence, progression and retention outcomes compare to their peers and leave with a deeper understanding of the frequency of use of practices and which strategies are considered more or less effective.

Presenter Bio

Dr. Tim Culver leads the retention consulting services of RNL, offering counsel to help institutions develop, implement, and evaluate plans for improving enrollment, student success, persistence, retention, and degree completion rates. He has expertise in a wide range of areas of enrollment management, including but not limited to retention planning, Title III and Title V grants, enrollment planning, developmental education, and institutional assessments.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Students and research suggest that financial pressures represent the number one reason individuals discontinue college enrollment. Yet few institutions have a comprehensive strategy for addressing financial attrition causation. This session will explore the environmental factors that have contributed to the financial struggles students face paying for college and living while they earn their degrees. Most importantly, practices for overcoming these financial barriers will be presented. Some of these practices require paradigm shifts in thinking, while others are simple to implement. Come and discover the art of the possible.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Nichole Buckner, Director of Financial Aid

Mars Hill University, Mars Hill, NC

Why you should attend

This session will address the importance of why financial aid and financial literacy are vital to retention efforts

Summary

This session will talk about the correlation between early financial aid decisions and retention. We will also address the importance of financial literacy in retention and how to use financial aid leveraging in helping students retain at your institution.

Presenter Bio

Nichole Buckner, Director of Financial Aid at Mars Hill University has worked in Financial Aid for 14 years and has been the Director for 8 years. She has worked on several committees pertaining to both admissions efforts and retention efforts. Nichole enjoys advocating for her students and enjoys their successes throughout their college career.

Presented By

Brandon Stokes, Director of Retention and Student Success & Dr. Matthew Poslusny, Senior Vice President and Provost,

Meredith College in Raleigh, NC

Why you should attend

Learn more about Meredith College's retention journey and revelations regarding student enrollment tracking and prediction.

Summary

Data science is all the rage these days, and understandably so. With sophisticated tools like SAS, SPSS, and others, we can use statistics and machine learning to forecast all kinds of outcomes, like fall-to-fall retention, with great accuracy. But, for small colleges, sometimes the most basic of solutions can be the smartest, most accurate, and least expensive path forward. At Meredith, we utilize both strategies to predict second-year continuation rates for first-time freshmen: (1) an ensemble of statistical models using SAS Enterprise Miner and dozens of variables and engineered features, and (2) an educated guess “model” for every student in the cohort based on conversations, emails, referrals, grades, surveys, and anything else the director of retention is able to find out from his colleagues and the students themselves. For the 2018 freshman cohort, both models’ predictions were within one student of the final retention rate - proving for us that it doesn’t take a data scientist to predict retention.

Presenter Bio

Brandon Stokes is the director of retention and student success at Meredith College (since 2014) and is a consultant for Dutcher LLC (since 2019). He regularly presents at national conferences on topics designed to support retention professionals, particularly at small colleges and universities, and ranging from academic policies to data organization to retention prediction. In 2018, he earned the credential of SAS Certified Data Scientist.

Presented By

Edwina Rozelle, Director of Persistence and Student Success Coach & Dr. Carmen Butler, Dean of Student Success

Gardner-Webb University in Boiling Springs, NC

Why you should attend

At small colleges we all know every student counts…so, while larger institutional budgets are not as concerned about that 10-15% attrition, we are fighting for every one of them to stay!

Summary

Learn how to help the 10 to 15% that struggle to maintain good grades, attend regularly, fund their education, sustain motivation, fight homesickness, create self-management skills, etc. Ways to boost retention of at-risk students.

Presenter Bio

Ms. Edwina Rozelle, M.S. has been a higher education professional for 26 years at small private religiously affiliated institutions. Her bachelor’s degree is in Clinical Psychology, and master’s degree is in Higher Education Administration. Her niche has always been working with at-risk populations and finding ways to help them achieve their educational goals. For the past six years, Edwina has been working at Gardner-Webb University in Western North Carolina and was previously employed at Marywood University (her Alma Mata) for just over 20 years.

Presented By

Cindy Peterson, Associate Vice President for Undergraduate Enrollment

Piedmont College in Demorest, GA

Summary

Are you maximizing student retention and completion on your campus? Are there barriers to college completion, starting from day one? Come join other enrollment professionals as we explore the solutions one small college put in place to move the needle on student success, retention and persistence to graduation.

Presenter Bio

With nearly 30 years of higher education experience, Cindy Peterson began her career as faculty at Agnes Scott College, a private women’s college in Decatur, Georgia. Currently in her 19th year at Piedmont College, Cindy and her team have achieved record freshman classes over the past 7 years. In her efforts to balance work and life, Cindy enjoys hiking, cycling and backpacking. Cindy received her Bachelor of Science degree from James Madison University and her Master of Education degree from Auburn University.

Presented By

National Small College Enrollment Conference

Summary

Relax, socialize, network with colleagues. Complimentary adult beverages, soft drinks and appetizers will refresh you after your day of learning and set the stage for an enjoyable evening.

Presented By

National Small College Enrollment Conference

Why you should attend

Let's see ... its included, its fun and drinks. Do we really have to sell this?

Summary

Show off your fancy pants in nifty rented shoes when you and your colleagues attend NSCEC’s Dessert and Games Party at Splitsville Luxury Lanes. Complimentary bowling, billiards, giant games, yummy sweets, and adult beverages. A brilliant way to top-off your post conference stroll thru the exciting shops of Disney Springs. Transportation included. Additional tickets available to purchase for family, friends, and guests.

Presented By

National Small College Enrollment Conference

Summary

One of two exciting, optional Tuesday events. “Twilight” ticket is good for one Disney theme park (Magic Kingdom, Animal Kingdom, Epcot, or Hollywood Studios) after 5:00 pm. NSCEC sessions end at 4:00 pm. Tickets include transportation if needed and may be purchased for family, friends, and guests. Discounts available exclusively through the NSCEC registration page.

Presented By

National Small College Enrollment Conference

Why you should attend

Amazing acrobatics, choreography, costumes and music. And Air-Conditioning.

Summary

One of two exciting, optional Tuesday events. A visionary collaboration between Cirque du Soleil and Disney, tickets are available for the 5:30 pm show at two different seat categories and price points. NSCEC sessions end at 4:00 pm. Tickets include one-way transportation and may be purchased for family, friends, and guests. Discounts available exclusively through the NSCEC registration page.

Presented By

National Small College Enrollment Conference

Summary

Give in to the Disney overload with “Conference” tickets good after 1:00 pm. NSCEC sessions end at 11:30 am. Two choices at two price points: A one-park ticket (Magic Kingdom, Animal Kingdom, Epcot, or Hollywood Studios) or a park-hopper ticket. Transportation on your own. Tickets may be purchased for family, friends, and guests. Discounts available exclusively through the NSCEC registration page.

Presented By

Dr. Jacquelyn Elliott, President

enrollmentFUEL in Washington, NC

Why you should attend

Identify new ways to use your best skill sets to propel your division and institution forward.

Summary

The enrollment world is shifting and enrollment leaders need varied skill sets to keep pace. In this session, you will gain insight into five different categories of enrollment leaders: Data Manager Mastermind, Information Systems Guru, Marketing and Sales Wizard, Organizational Guru, and Culture Curator Extraordinaire. Using Dr. Elliott’s framework, you will do a self-assessment of your strengths and abilities. Armed with this information, you can identify new ways to use your best skill sets to propel your division and institution forward.

Presenter Bio

With over 25 years of enrollment management experience, Jacqui brings a passion to her work. She was the chief enrollment officer at three school, holding cabinet-level positions for over 15 years. She is a subject-matter expert on all aspects of enrollment and student search and has consulted for over 90 campuses nationally and internationally. Jacqui is the past editor of the Southern Association of Collegiate Registrars and Admissions Officers (SACARO) Journal and served on the Board of Directors and Vice President for International Education with AACARO. In 2019, Jacqui was presented with AACARO's 2019 Award of Excellent in International Education. She has given over 200 conference presentations, contributed as an author to multiple books and journals, and serves as a trainer for the Ministry of Education in Saudi Arabia.

Presented By

Scott Novak, CEO and Co-Founder

Underscore in Matthews, NC

Why you should attend

In the current competitive landscape of enrollment marketing, attendees will benefit from learning how to leverage existing tools to maximize their resources and funnel.

Summary

In today’s competitive landscape it is critical that admission counselors understand the techniques to successfully manage a territory and the impact it makes on an institution’s net tuition revenue. The difference from traditional marketing firms is that Underscore will partner with your campus to maximize the robust capabilities of Slate to create efficiencies and a competitive advantage. During this session, our team of enrollment management professionals and Slate Squad members will help you learn how to leverage Slate to understand how to market your institution and recruit students in an assigned territory. From aligning recruitment travel to tracking individual territory goals at each stage of the funnel to learning best practices to convert admits to deposits and reduce melt, Underscore can help you make the most of your recruitment season.

Presenter Bio

Having spent the past 26 years in enrollment marketing, Scott has worked with hundreds of colleges & universities, including the management of three ‘‘Best of Show’’ Marketing campaigns (Higher Education Marketing Report), Scott will provide insight on industry best practices. Throughout his career, Scott has worked with clients such as Arizona State University, Gettysburg College, Rhodes College, the University of Missouri and the Penn State, to name a few.

Presented By

Troy Moldenhauer, Vice President for Client Success

New Reach Media in Burlington, WI

Why you should attend

Attendees will go back to their schools with a tool belt of ideas from general recruitment and visitation programs to staffing and professional development.

Summary

Are you looking to grow the number of Hispanic students attending your college or university? This session will offer insights on how to not only grow the Hispanic student population at your school, it will map out ways to celebrate and welcome Hispanic students and their families on the journey to their college graduation and beyond!

Presenter Bio

Prior to joining the team at New Reach Media, Troy had devoted 26 years of his career in higher education. The majority of that time working in admissions, orientation and enrollment management. His sharp eye for design and love for words helped him serve as a successful member of the marketing team at both of his last institutions. Troy continues to be passionate about education and believes in the importance of, and full access to, a quality education to ensure student success.

Troy works out his home office in Wisconsin. He enjoys his busy life with his wife, Lori, five wonderful kids, two dogs and two cats. Every day is an adventure in the Moldenhauer home! He enjoys volunteer work and has been active on the board of directors for Special Methods in Learning Equine Skills (SMILES), a horse therapy program; the Wisconsin Education Fairs (WEF), serving as Vice President; and the Coalition of Children, Youth and Families, working with foster youth and post-adoption youth and families

Troy received his bachelor’s degree in Communicative Disorders from the University of Wisconsin – Whitewater and his master’s degree in College Student Personnel from Western Illinois University.

Presented By

Dr. Jonathan E. Shores, Jr., Vice President of Client Service and Sales

Ardeo Education Solutions in Bloomington, IN

Why you should attend

The question of ROI is one of many challenges small colleges face and this session will give attendees recent data, actionable tactics, and use cases for reframing an issue that is costing you students.

Summary

Explore data-driven examples from your peers that demonstrate impact in reframing the discussion of worth with prospective students and families who have concerns about cost or managing student loans after graduation. Identify warning signs that fear of student loans is driving away prospective students and families and discover best practices to re-engage potentially lost prospects.

Presenter Bio

Jonathan Shores has worked for more than 20 years in Higher Education, previously having served as Vice President of Marketing and Enrollment at Montreat College, Assistant Professor of Marketing and Director of the Research Triangle Park Campus for the University of Mount Olive, and at Plattform, as the Vice President of Marketing and Enrollment. He uses his extensive background in strategic enrollment management and marketing to help our clients maximize their LRAP successes. Jonathan is a proud and active member of the United States Air Force Reserves, and has deployed to 38 countries throughout the world. Jonathan earned his undergraduate degree in Trust and Wealth Management and his MBA in Marketing from Campbell University, and has completed his PhD in Marketing at Northcentral University.

Presented By

Dr. Liz Gross, CEO

Campus Sonar in Madison, WI

Why you should attend

Attendees will see concrete examples from campuses that have used social listening—often at low or no cost—to support their enrollment and marketing goals.

Summary

Understanding the mindset and experience of prospective students and responding to their needs in real time is crucial to designing and executing effective recruitment strategies. Sites like YouTube, Reddit, Twitter, and Instagram are ripe with data and opportunity for small colleges. Learn how small colleges have analyzed and improved their reputation with prospective students and families, informed curriculum choices and messaging to connect liberal arts to career outcomes, and identified opportunities to engage with prospects and amplify the experience of current students. You’ll leave this overview session with in-depth resources to further explore how social listening helps small colleges uncover, measure, and contextualize opportunities for enrollment growth.

Presenter Bio

Dr. Liz Gross is a data-driven marketer and researcher who specialize in creating entrepreneurial social media strategies in higher education. Teaching is her passion, and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.