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Presented By

Dr. Tammy Fowler, Vice President for Enrollment Management and Student Affairs

Baptist College of Health Sciences in Memphis, TN

Why you should attend

Attendees will learn how to respond positively when things are not going as planned and gather the team needed to move the dial in the right direction.

Summary

The world of college recruitment and admission will be forever changed as a result of the COVID-19 pandemic. How, where, when and who we recruit will never be the same. Institutions that have been able to find the silver linings, the opportunity to adapt and try new things are those that will not only survive, but thrive. Baptist Health Science University, a part of the Baptist Memorial Health Care Corporation in Memphis TN, got off to a rocky start in the recruitment/admission game last March. But they soon found innovative ways to engage prospective students, include the family players in the decision process and gave staff creative freedom to (yikes) abandon “the way it had always been done.” Their team efforts resulted in the largest Spring new student class in the history of the University and Summer is shaping up to be the same. All while remaining a good partner to their parent medical entity serving one of the largest urban cities in the Mississippi Delta.

Presenter Bio

Dr. Tammy Fowler brings her 29 years of student affairs experience to work every day. She borrows the Farmers Insurance adage, “She knows a thing or two, because she has seen a thing or two” in public/private, undergraduate/graduate education. Her key is to not take yourself too seriously and learn something new each and every day. Her passion is leading teams to help students succeed.

Presented By

Shani Lenore-Jenkins, Vice President of Enrollment

Maryville University in St. Louis, MO

Summary

A little more than a year ago our Admissions Office, like many across the country, was preparing for multiple on-campus spring visit programs when the world came to a HALT. Just like that we left for Spring Break and didn’t return for 6 months. PANIC? No, we quickly pivoted to what we thought would be a “temporary” virtual recruitment strategy including virtual visits, virtual tours, online information sessions. While Maryville, because of its strong presence in the online education space, had the tools and infrastructure to go virtual quickly what we didn’t have is any data with regards to the efficacy of the various virtual recruitment strategies. We started with the whole kitchen sink and were fortunate to have an increase in enrollment for the Fall 2021 class! Where are we a year later? See how we moved from the whole kitchen sink approach to learning how to fly the plane while building it. A few things we know for sure our redefined recruitment strategies aren’t temporary, pivoting is constant and impactful engagement in this environment is beyond challenging.

Presented By

Brad Tomas, Assistant Vice President for Enrollment Management

Covenant College in Lookout Mountain, GA

Summary

With so many options available, and more every year, how do you discern where to invest your limited resources? We will explore this and some tips on how to measure the ROI.

Presenter Bio

Brad Tomas is assistant vice president for enrollment management at Covenant College and has served Covenant since the spring of 2019. Prior to joining Covenant, Brad served his alma mater, Samford University, for over 11 years in various roles within the Admission Office.

In his role as assistant vice president for enrollment management, he oversees the office of Admission and the office of Financial Aid.

Presented By

Jean Swartz, Executive Director of Admissions Operations

Shenandoah University in Winchester, VA

Why you should attend

This session will benefit attendees by providing tools to measure social media engagement as well as ideas for expanding your social media presence.

Summary

Oh, you play on Facebook all day for your job? Must be fun.” Gah! The use of various, diverse social media channels for student recruitment can be fun. However, it is an important tool for recruiting students and can be elusive to measure and integrate with the rest of your recruitment messaging. In this session, we will discuss how the Shenandoah University Office of Admissions created an “Admissions Media Recruitment” team to plan, evaluate and integrate our various social media channels and campaigns. We will share how we integrate social media with the rest of our admissions messaging and events to create and share an authentic on-line experience for our prospective students and families.

Presenter Bio

Jean Swartz is Executive Director of Admissions Operations at Shenandoah University. She has a BS in Management from Purdue University and an MS in Outdoor Recreation Administration from Indiana University. After working for Indiana University and then the American Camp Association, Jean switched gears to college admissions 16 years ago. Serving in various admissions capacities over the last 16 years, she loves working at a small institution and having close relationships with students beyond the admissions cycle. Jean has two daughters, a JMU graduate who is currently serving in the Peace Corps and a JMU junior. In her spare time (spare time in college admissions?), she enjoys traveling, hiking, chocolate, being a passenger on her partner’s Harley, and meals and laughter with friends.

Presented By

Dirk Whatley Jr., Senior Director of Admissions & Dr. Nakia Troutman, Regional Director of Business Development

The Chicago School of Professional Psychology in Washington, DC

Summary

In recent years, there have been increasing conversations regarding diversity and inclusivity from the workplace to higher education. This session will discuss trends and best practices that admissions leaders can use to promote a more inclusive campus environment.

Presenter Bio

Dirk Whatley, MBA, has been working in in the field of admissions at the university level since 2002 where he started as an admission counselor. Dirk now serves as the Senior Director of Admissions for The Chicago School of Professional Psychology, Washington, DC Campus. Dirk is best known for meeting and exceeding enrollment goals in small markets as well as creating sustainable partnerships within the DC area. Dirk enjoys spending time fishing and playing Fortenite with his two lovely boys.

Dr. Nakia Troutman has over 20 years of experience in higher education. Within her career she has held senior level positions within admissions, academics and campus operations. She is also the Founder of the Institute of Diversity & Inclusion, LLC which provides diversity education and training for businesses, educational institutions and the community. In her spare time, she enjoys traveling and riding her motorcycle on the weekends.

Presented By

Mary Catherine James, Associate Director of Admissions & Grant Henry, Assistant Director of Admissions from Community Engagement

Mount St. Mary’s University in Emmitsburg, MD

Why you should attend

“3 or 30: A Lifetime in Admissions” will encourage those just starting out in the profession, or give advice to those who have been here for what seems like a lifetime.

Summary

We have all heard the expression, “It’s either 3 or 30, you know?” And true to its form, I found my mentor at the tail end of her almost 30 years of higher education service. In this session, we explore the life and times of a career in enrollment management, how no enrollment cycle is the same as the previous year, and what the heck is the difference between an admissions counselor and an admissions recruiter. A talk led by Mary Catherine James and Grant Henry, we will lift the curtain of a career in admissions!

Presenter Bio

Grant Henry arrived to Mount St. Mary’s University a mere seven days after graduating from Shippensburg University. In his three years, Grant has recruited in states all over the Mid-Atlantic region, and has served as honors and school liaison as well as laid the foundation for increased international student recruitment. His favorite part of the enrollment process is meeting with students and their families as he encourages them through the college search process.

Mary Catherine James started at Mount St. Mary’s University in August 1998, as an Assistant Director of Admissions. Her responsibilities have covered everything from recruiting students, program planning & logistics, overseeing the application process and working with D1 coaches as the athletic liaison. She has spent the last 15 years focused on her true love; transfer students. She sits on the orientation committee where she serves as the bridge between Admissions and Student Services allowing a seamless transition for students and families at the conclusion of their college search process.

Presented By

Amber Wilson, Associate Director of Admissions

Cumberland University in Lebanon, TN

Summary

This interactive workshop will facilitate the development of a Personal Mission Statement through self-reflection exercises and guided conversations. The goal of the workshop is to not only produce at least a rough draft of a personal mission statement, but to also discuss its applications in both a participants current role and also in their future career searches and professional journey. Participants can be expected
to be ready to actively participate and share their reflections with other participants.

Presenter Bio

Amber Wilson grew up in East Tennessee and attended Maryville College where she earned her Bachelor of Arts in Psychology and completed her thesis on The Perceived Influence of Canine Companion Animal Ownership on Adolescent Sense of Coherence. She received her Masters of Business Administration at Cumberland University in 2012, earning the MBA Student of the Year award. Before returning to Cumberland in 2016, Amber worked as an Area Coordinator in the Office of Housing & Residential Life at Middle Tennessee State University. At Cumberland,
she supervises the Admissions recruitment staff as well as coordinates Orientation for all new students.

Presented By

Brad Poznanski, Vice President for Enrollment

New England College in Manchester, NH

Why you should attend

Attendees will hear authentic and in-depth, enrollment practices that are working and not working from colleagues in similar roles at similar institutions.

Summary

This session will cite examples of how a small college has adapted to economic and environmental challenges and created opportunities leading to enrollment success. Topics will include enrollment goals and outcomes, academic program offerings, student recruitment, marketing, systems, pricing and institutional aid, and collaboration with other institutions. The presenter will reveal the enrollment management roadmap of this fascinating and, successful (so far) journey.

Presenter Bio

Brad Poznanski has served as chief enrollment officer at four small private colleges and universities over a forty-year career in higher education. He has been a frequent presenter at professional conferences on topics related to enrollment, marketing and financial aid and has been active participant and leader in professional organizations including NACAC, NEACAC, and the College Board.

Presented By

Dr. PJ Woolston, Vice President of Enrollment Management & Stephanie Chipman, Vice President of External Relations

University of Texas Permian Basin in Odessa, TX ;Illinois College in Jacksonville, IL

Why you should attend

Attendees will come away from this session with a new mindset on how to apply a new approach to existing challenges, and quickly implement what you learn from the experience.

Summary

Restrictions from COVID forced us all to move our recruitment to a virtual setting, but we quickly learned how ineffective it is to do the same things only online now. Fortunately, one of our superpowers as a smaller school is the ability to be more nimble on a smaller scale. By piloting new approaches to virtual recruitment we can learn a lot quickly. Explore with us three specific pilot models we have done this year, and come prepared to share the results of your own pilots. Plan on leaving with exciting new ideas to test out at your school!

Presenter Bio

PJ Woolston has over 20 years of experience in all not-for-profit sectors of higher education. Prior to working at UT Permian Basin in Odessa, Texas, he worked at Marian University (small private), the University of Southern California (large private), the University of Cincinnati (large public), and Cincinnati State Technical and Community College (mid-sized community college).

Since 2010, Stephanie Elpers Chipman has served as a member of the executive leadership team at Illinois College during which time the College has realized a 30% increase in overall enrollment and subsequent growth in net tuition revenue, built admission pipelines and solidified brand identity. Her portfolio includes admission, student financial services, marketing and communication, development, and alumni relations as Vice President of External Relations, which is one of thirteen progressively expanding titles she has held at four institutions in the course of her career. Stephanie earned her MA from San Diego State University (CA) and a BS from the University of Evansville (IN), both in communication.

Presented By

Mark J. Petrie, Vice President for Enrollment Management and Student Development

Keuka College in Keuka Park, NY

Why you should attend

Learn how one small private liberal arts college adapted its curriculum to prepare students for future jobs (yet unknown) and expanded its revenue portfolio to remain fiscally sustainable.

Summary

Two factors are absolute in the field of strategic enrollment management now and into the future – digitalization and globalization. The pandemic has put a spotlight on why both are more important than ever before.
The information age has brought about exponential growth in data, information, and knowledge. All job industries are making use of this information to improve performance. In turn, higher education must be prepared to make curriculum and pedagogical changes to infuse digitalization into academic programming. Keuka College (KC) implemented a plan in 2011 to address technology growth in education, which we referred to as Digital Learning at Keuka College (DL@KC). We address our challenges and successes over the past ten years of implementing DL@KC.
Any good enrollment portfolio has multiple revenue streams to protect against an unforeseen downturn in one market. Colleges and universities are looking overseas to add or enhance their revenue streams. KC has international cooperation programs in Vietnam and China dating back as early as 2000. We will share our history and provide background and current structure of our international cooperation agreements, as well as our future plans for collaborations in Asia and beyond and lessons learned through the pandemic.

Presenter Bio

Mark has 30 years’ experience in public and private not-for-profit higher education, 25 of those years in management positions across a variety of technical and functional units. Mark is the Vice President for Enrollment Management and Student Development and is currently celebrating his sixth year at Keuka College in Keuka Park, NY. Mark enjoys spending time with his wife Louise, two children and his grandson Christopher. One of his favorite pastimes is boating on Keuka Lake.

Presented By

Dr. Monique L. Snowden, Provost & Senior Vice President

Fielding Graduate University in Santa Barbara, CA

Summary

The post-pandemic recovery of higher education will present novel and more pronounced opportunities for institutions to evolve, particularly by way of securing and sustaining different enrollment mixes. Along those lines, enrolling adult learners in fully online and hybrid programs will be an essential element of many institutions’ enrollment planning. This session will inform attendees’ understandings and actions, with respect to equitably serving adult learners in online environments, from a learner-centered strategic enrollment management paradigm.

Presenter Bio

Monique L. Snowden, Ph.D., is provost & senior vice president and faculty in the School of Leadership Studies at Fielding Graduate University. Dr. Snowden is a frequent writer and presenter on learner-centered enrollment management and the enrollment logics that guide higher education SEM practice. She was a founding editorial board member of Strategic Enrollment Management Quarterly (SEMQ), and currently serves on the editorial board for College & University Journal. Dr. Snowden is a commissioner on the WASC Senior College and University Commission, 2015 - 2016 American Council on Education Fellow, former vice president for access and equity on the Board of Directors for the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and current teaching faculty for the University of Southern California’s Equity Institutes.

Presented By

Timothy Albers, Vice Provost for Enrollment Management

Saint Mary's University of Minnesota in Minneapolis MN

Summary

With all of the market disruption in the enrollment market, it’s easy to think that the whole enrollment process comes down to price and who gets the earliest deposit.

The reality is that students are still looking for the best product match they can find in a college education, whether in a traditional residential undergraduate program, an online graduate program, or anything in-between.

And it’s your job to tell them about it. How else will they know?

Learn how to create, plan, and implement communications that tell your story and build your enrollment.

Presented By

Dr. Janine M. Becker, Vice President for Enrollment and Marketing

Penn State Wilkes-Barre in Dallas, PA

Why you should attend

Attendees will learn customer service basics and techniques to effectively manage difficult customers, understand behaviors that define expectations, and create a plan to bring this information to your team for improved service.

Summary

Improve your level of service to others and how to bring this home to your team. It is increasingly important to ensure all areas of the college campus are sensitive to how prospective students, current students, families, and colleagues perceive our interactions with then. These interactions and the services provided are critical to enrollment and retention—don’t overlook this key to success!

Presenter Bio

A higher education professional with over 30 years of experience in management, leadership, finance, and enrollment, Janine is known for meeting and exceeding goals and problem solving. She enjoys hiking, the outdoors, and travel.

Presented By

Dr.Chris Eppling, Vice President for Student Services

Truett McConnell University in Cleveland, GA

Summary

In a world where retention is the key issue within enrollment management circles, we want to provide a simple, common-sense approach to growing happy alumni. Borrowing the adage, “begin with the end in mind,” we want to show you how understanding what the end goal is, is the key to a retention strategy that actually starts before a student ever w

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Nearly two years ago, I wrote a book, Managing the Student Enrollment Obsession, which addressed an emerging disruption in higher education caused by a combination of environmental factors (e.g., rising college costs, unprecedented student debt burdens, demographic shifts, changing student attributes and expectations, technological and teaching innovations, the emergence of nontraditional educational providers, perceptions related to the value of a college or university credential). While these factors are still in play, they largely have been eclipsed by the current pandemic. Public health concerns, job losses, and a historic rise in unemployment have had a profound impact on students and their families as well as the institutions that serve them. This presentation focuses on the enrollment trends associated with COVID and the ways many small colleges have pivoted to mitigate related threats and seize opportunities.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in student retention. He has published a monograph titled, Navigating Change in the New Millennium: Strategies for Enrollment Leaders, and five books, The Strategic Enrollment Management Revolution, considered to be a groundbreaking publication for the enrollment management profession, Gen Xers Return to College, Essentials of Enrollment Management: Cases in the Field, Managing the Student Enrollment Obsession, and Strategic Enrollment Intelligence.

Among his other published works are numerous articles and book chapters including a feature article in College & University, Creating Customer Delight; a chapter, Creating a Student-Centered Culture, for a book on best practices in student services published by SCUP and sponsored by IBM; a chapter on enrollment management in a Jossey-Bass book on student academic services; as well as a bimonthly feature in The Greentree Gazette.

Dr. Black is the founder of the Community College Enrollment Management and Student Marketing Symposium and the National Conference on Student Retention in Small Colleges as well as the cofounder of the National Small College Admissions Conference and the National Small College Enrollment Conference. He formerly served as the director of AACRAO’s Strategic Enrollment Management Conference.

Black was honored as the recipient of the 2005 AACRAO Distinguished Service Award and was selected as the 2012 Alumnus of the Year by his graduate program at the University of South Carolina. He has been interviewed by publications such as The Chronicle of Higher Education, Converge Magazine, The Atlantic, and The Lawlor Review. Black also was featured in an international teleconference on enrollment management sponsored by The Center for the Freshman Year Experience at the University of South Carolina, and a PBS broadcast on “Blending High Tech and High Touch Student Services.” In 1999, Jim Black was named an IBM Best Practices Partner, one of only twenty-three in the world. He was invited by The College Board to Heidelberg, Germany, to evaluate the APIEL Exam and was invited to lead conferences on enrollment management and student services in the United Kingdom and the Netherlands.

Presented By

Victoria J. Dutcher, CEO and President

Dutcher LLC in Stowe, VT

Summary

Campus closures. Mergers and acquisitions. Declining markets. International pressures. Soaring costs. Unsustainable discounting. The environment faced today by small colleges is daunting. Is there a path to success, or is it time to call “game over?” What most institutions call strategic planning bears little resemblance to a strategy, and a lack of strategy is where many colleges have fallen down. Victoria shares her perspectives on over 30 years in higher education for developing an organization that can maneuver its way toward financial stability.

Presenter Bio

After consulting with over 100 institutions across the US and abroad, Keynote Speaker Victoria J. Dutcher founded Dutcher LLC in 2013 out of a deep concern for the future of higher education and the need for new leadership skills in a shifting environment. The company mission is to help colleges and universities outlast the daunting obstacles of our time, through developing sustainable revenue strategies and training higher education leaders in the discipline of strategic thinking and performance-based assessment.

A first generation student and one of eleven children, Victoria worked her way through college and earned her MBA while working full time. Hard work, perseverance, the courage to speak up, and an irreverent sense of humor have all contributed to her success. Victoria lives in Stowe, Vermont, where she practices yoga, enjoys the call of the mountains in all seasons, rebels against mass consumerism, and engages in continuous expression of gratitude for all of the opportunities she has been given.

Presented By

Karen M. Naylon, Assistant Dean of Academic Services

High Point University in High Point, NC

Summary

This session will focus on strategies employed and lessons learned from one liberal arts university where a holistic approach to retention came to the forefront. As our external environment changed, our internal approach to retention became even more important and creative.

Presenter Bio

Karen Naylon serves as the Assistant Dean of Academic Services. Throughout her career, she has served in a variety of positions including Assistant Professor of Information Systems and Department Chair of Information Systems at HPU before moving into an administration roles of Director of Academic Advising, Director of Retention, Co-Chair of the Executive Retention Committee and Chair of the University Advising Committee. She has supported students of High Point University for over twenty years in these various roles.

Presented By

Dr. Tina Vasconcellos, Vice President of Student Services

College of Alameda in Oakland, CA

Summary

The CoA CARES Call Center: A small college leverages technology to enhance student equity, retention and success. Data informed decision making to implement proactive outreach and interventions to reduce equity gaps through a high touch service model.

Presented By

Dr. Jim Black, President and CEO

SEM Works in Greensboro, NC

Summary

Students and research suggest that financial pressures represent the number one reason individuals discontinue college enrollment. Yet few institutions have a comprehensive strategy for addressing financial attrition causation. This session will explore the environmental factors that have contributed to the financial struggles students face paying for college and living while they earn their degrees. Most importantly, practices for overcoming these financial barriers will be presented. Some of these practices require paradigm shifts in thinking, while others are simple to implement. Come and discover the art of the possible.

Presenter Bio

The president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in change management. Dr. Black has published five books and numerous articles and book chapters and has consulted with companies such as Microsoft, Blackboard, and the SAS Institute. Higher education consulting clients have included over 500 two-year, four-year, public, and private institutions.

Presented By

Nichole Buckner, Director of Financial Aid

Mars Hill University, Mars Hill, NC

Why you should attend

This session will address the importance of why financial aid and financial literacy are vital to retention efforts

Summary

This session will talk about the correlation between early financial aid decisions and retention. We will also address the importance of financial literacy in retention and how to use financial aid leveraging in helping students retain at your institution.

Presenter Bio

Nichole Buckner, Director of Financial Aid at Mars Hill University has worked in Financial Aid for 14 years and has been the Director for 8 years. She has worked on several committees pertaining to both admissions efforts and retention efforts. Nichole enjoys advocating for her students and enjoys their successes throughout their college career.

Presented By

Dr. Ndala M. G. Booker, Director for the Center for Academic Achievement

AdventHealth University in Orlando, FL

Summary

Students’ decisions to stay in school and graduate are related to several academic and non-academic factors. When students are encouraged to think critically about their process and goals, some of the reasons for withdrawal are eliminated, thereby creating a pathway for persistence. The purpose of this session is to offer a two-part initiative, that supports the idea that fostering critical thinking at the beginning and throughout the first year of the student journey, aids in retention and greatly enhances the student experience. The presenter will share examples of a few critical thinking activities, and will offer data to further demonstrate the success of this type of initiative for both graduate and undergraduate students.

Presented By

Dr. Richard J. Dittus, Instructor of Mathematics and Faculty Mentor

Ave Maria University in Ave Maria, FL

Summary

In order to increase their financial viability and stability, many small colleges and universities must improve their enrollment management practices by increasing student retention and graduation rates. Student interaction with faculty and peer mentors is a strong predictor of retention, persistence, engagement, and academic success. Small colleges and universities should consider ways to encourage student interaction with their professors and peer mentors.
During this session, participants will receive practical guidelines for implementing a successful Learning Community that can support first-year and transfer students in their college transition. Discussion will include the benefits of implementing a Learning Community as well as the challenges faced in leading a Learning Community within an online learning environment during COVID-19.

Presenter Bio

Dr. Richard J. Dittus currently serves as a mathematics instructor and faculty mentor at Ave Maria University in southwest Florida. During his 16 years at Ave Maria, Dr. Dittus led in the development of Ave Maria’s first Admissions department as well as a Student Success Program. During 2015-2017, Dr. Dittus served as the Director of the Sophomore Success Program and mentored more than 80 sophomores per year while utilizing StrengthsQuest to guide these students in considering how their talents could be utilized in confirming their academic direction while exploring career opportunities.

Presented By

Brandon Stokes, Director of Retention and Student Success & Dr. Matthew Poslusny, Senior Vice President and Provost,

Meredith College in Raleigh, NC

Why you should attend

Learn more about Meredith College's retention journey and revelations regarding student enrollment tracking and prediction.

Summary

Does your campus know how to perform a retention audit? In this session, we will discuss several important factors to consider that contribute to an institution’s retention and graduation rates and walk you through one way to review your campus’s retention strengths and weaknesses. We’ll also briefly mention some successful strategies we have implemented at Meredith College in Raleigh, NC to bring retention rates from the low 70s to the mid 80s and graduation rates from the upper 40s to mid 60s. Participants will have opportunities to share successes they have seen or implemented at their own institutions.

Presenter Bio

Brandon Stokes is the director of retention and student success at Meredith College (since 2014) and is a consultant for Dutcher LLC (since 2019). He regularly presents at national conferences on topics designed to support retention professionals, particularly at small colleges and universities, and ranging from academic policies to data organization to retention prediction. In 2018, he earned the credential of SAS Certified Data Scientist.

Presented By

Chris Carl, Slate Strategist & Jeremiah Tudor, Director of Special Projects

Underscore in Matthews, NC

Why you should attend

Why use multiple third-party vendors when you can manage everything – including athletics – within your Slate instance? Attend this Bonus Session to learn how Underscore’s Special Projects team is pushing the limits of Slate with a fully integrated Coache

Summary

Randolph College came to Underscore with a problem. Their athletics management contract recently expired and they needed a replacement to manage their programs – fast.

And so a completely customized Coaches Portal was born.

Join Underscore Director of Special Projects Jeremiah Tudor and Slate Strategist Chris Carl as they discuss the inner workings of this new portal and the benefits of housing all athletics communications, contacts, events and more securely within Slate.

Presenter Bio

Jeremiah Tudor, Director of Special Projects: With more than 15 years of enrollment experience, Jeremiah is what you'd consider an admissions wizard. From counselor to dean of admissions, he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. When he's not busy uncovering new ways to maximize Slate, he's enjoying long walks on the beach.

Chris Carl, Slate Strategist: You can say Chris Carl lives and breathes higher education. Starting as an admissions counselor for his alma mater Marywood University, Chris spent his days working directly with students and parents in the recruitment process. He later went on to hold various roles in enrollment management at the University of Mary Washington, with his most recent position as a CRM manager.

Presented By

Dr. Liz Gross, Founder and CEO

Campus Sonar in Waterloo, WI

Why you should attend

Industry-level data will allow you to benchmark your social media strategy against peers and highlight ways you can improve engagement with prospective students without purchasing additional tools.

Summary

Drawing from Campus Sonar’s 2021 Social Listening Benchmarks for Higher Education research, Liz will share where conversation from and about campuses is happening online, and highlight patterns in the data to help improve small college social media strategy. She’ll include specific recommendations from Campus Sonar’s strategists, including:
● How to compare different sources of online conversation about your campus to industry benchmarks
● How small campuses can prioritize social media resources to increase earned conversation
● Where you can expect to find the most positive online conversation about your campus

Presenter Bio

Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs.