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Matthew Ruark, Vice President of Admissions and Financial Aid
Kentucky Wesleyan College in Owensboro, KY
Why you should attendThe NSCEC is the best opportunity annually for small college professionals to share ideas and work together to make our unique institutions as valuable and vibrant as they can be
Small college enrollment managers face tough budget realities every day. Kentucky Wesleyan College is no different. Presenter will share creative ways the Enrollment team at Wesleyan has grown enrollment without a budget increase, and engage participants in discussion on additional creative strategies.
Matthew Ruark is Vice President of Admissions and Financial Aid at Kentucky Wesleyan College. He has served in multiple roles in development, alumni relations, admissions and financial aid, focused at the small, private college level. His experience with the annual fund and planned giving brings a unique perspective in providing opportunities and access to higher education for high school students and families. He is a graduate of Kentucky Wesleyan College and Indiana University.
Dr. Tammy Fowler, Vice President for Enrollment Management and Student Affairs
Baptist College of Health Sciences in Memphis, TN
Why you should attendAttendees will learn how to respond positively when things are not going as planned and gather the team needed to move the dial in the right direction.
Enrollment is growing. Projections are being met. Retention is great. Everything is great. This is where we all are, right? Of course not. It is not always perfect and more likely in today’s enrollment management world, it is just the opposite. Keeping focused, team morale up and the campus positive is hard when numbers and goals are not being met. It is even more challenging when it has been that way for years. In this session, we will talk about strategies to help keep the team energized and focused on the goals , communicate with transparency and hope, and help those on campus have confidence in your team, even help with the heavy lifting of the work that needs to done.
Dr. Tammy Fowler brings her 29 years of student affairs experience to work every day. She borrows the Farmers Insurance adage, “She knows a thing or two, because she has seen a thing or two” in public/private, undergraduate/graduate education. Her key is to not take yourself too seriously and learn something new each and every day. Her passion is leading teams to help students succeed.
Jean Swartz, Executive Director of Admissions Operations & Lauren Haan, Admissions Coordinator for Electronic Media
Shenandoah University in Winchester, VA
Why you should attendThis session will benefit attendees by providing tools to measure social media engagement as well as ideas for expanding your social media presence.
Oh, you play on Facebook all day for your job? Must be fun.” Gah! The use of various, diverse social media channels for student recruitment can be fun. However, it is an important tool for recruiting students and can be elusive to measure and integrate with the rest of your recruitment messaging. In this session, we will discuss how the Shenandoah University Office of Admissions created an “Admissions Media Recruitment” team to plan, evaluate and integrate our various social media channels and campaigns. We will share how we integrate social media with the rest of our admissions messaging and events to create and share an authentic on-line experience for our prospective students and families.
Jean Swartz is Executive Director of Admissions Operations at Shenandoah University. She has a BS in Management from Purdue University and an MS in Outdoor Recreation Administration from Indiana University. After working for Indiana University and then the American Camp Association, Jean switched gears to college admissions 16 years ago. Serving in various admissions capacities over the last 16 years, she loves working at a small institution and having close relationships with students beyond the admissions cycle. Jean has two daughters, a JMU graduate who is currently serving in the Peace Corps and a JMU junior. In her spare time (spare time in college admissions?), she enjoys traveling, hiking, chocolate, being a passenger on her partner’s Harley, and meals and laughter with friends.
Lauren Haan is the Admissions Coordinator for Electronic Media at Shenandoah University. She has a BA in Communication Studies with a concentration in Public Relations from James Madison University and is working on a Master of Business Administration from Shenandoah University. Lauren has a little fur baby who is a three year old border collie, shih tzu mix named Winnie. In her spare time she enjoys adventuring with Winnie, visiting wineries, watching documentaries, and spending time with friends and family.
Kristie Cross, Director of Admissions
North Central Missouri College in Trenton, MO
As admissions professionals, we all know the importance of the campus tour. The visit is the best opportunity to truly show what your campus has to offer and why the student should select your school. Despite its importance, many of us are expected to deliver the “WOW” on a limited budget. In this session, we will discuss how to take the campus visit from a process to an experience AND stay in budget while doing so.
Kristie Cross, Director of Admissions and Marketing at North Central Missouri College, earned her bachelor’s degree from the University of Missouri-Kansas City and is currently pursuing her master’s degree from Missouri State University.
Kurtis Wilkinson, Director of Admissions & Recruitment & Dr. Dustin Conover, Dean of Students
Western Wyoming Community College in Rock Springs, WY
Why you should attendAttending this conference and our session on the role of student leaders in the recruitment process will benefit people attending NSCEC because utilizing student leaders in the recruitment process can help to find creative ways to build enrollment at our
This session will discuss the role of student leaders in the student recruitment process and how student leaders can play an important role in increasing enrollment at our institutions. We will provide insight on a recruitment strategy that was recently created and started at Western Wyoming Community College and how we are continuing to utilize our student leaders in recruiting, what successes and issues we found, and what we learned about this new process. Come prepared to learn and discuss ways to increase the utilization of student leaders in the recruitment process.
Kurtis Wilkinson has been working in the field of higher education at the community college and university level since 2009. Kurtis has worked as an Admissions Advisor at Weber State University, an Admissions Counselor/Recruiter for Western Wyoming Community College, and is currently the Director of Admissions & Recruitment at Western Wyoming. Kurtis has been working with student leader groups, mainly student ambassadors, for the last eight years, and has come to respect the work that student leaders contribute to higher education. Kurtis received his Master of Professional Communication degree from Weber State University in 2015. In his spare time Kurtis enjoys traveling and spending time with his wife and two dogs, being the PA Announcer for Western Wyoming Community College Athletics and also watching reruns of his favorite 90’s television shows.
Dr. Dustin Conover has been working in higher education in various capacities at the community college level since 2002. He has worked closely with student leaders, specifically Resident Assistants, Student Ambassadors, and Student Government students for more than a decade. As the Dean of Students, Dustin oversees Western Wyoming Community College’s one-stop called “Mustang Central” that houses the Admissions & Recruitment, Registration & Records, Housing & Student Life, Financial Aid, and Student ID departments. Dustin received his Doctor of Education degree in Educational Leadership and Management from Capella University. In his spare time, Dustin enjoys playing basketball and spending time in the outdoors with his wife and four boys.
Mary Catherine James, Senior Associate Director of Admissions & Grant Henry, Admissions Counselor
Mount St. Mary’s University in Emmitsburg, MD
Why you should attend“3 or 30: A Lifetime in Admissions” will encourage those just starting out in the profession, or give advice to those who have been here for what seems like a lifetime.
We have all heard the expression, “It’s either 3 or 30, you know?” And true to its form, I found my mentor at the tail end of her almost 30 years of higher education service. In this session, we explore the life and times of a career in enrollment management, how no enrollment cycle is the same as the previous year, and what the heck is the difference between an admissions counselor and an admissions recruiter. A talk led by Mary Catherine James and Grant Henry, we will lift the curtain of a career in admissions!
Grant Henry arrived to Mount St. Mary’s University a mere seven days after graduating from Shippensburg University. In his three years, Grant has recruited in states all over the Mid-Atlantic region, and has served as honors and school liaison as well as laid the foundation for increased international student recruitment. His favorite part of the enrollment process is meeting with students and their families as he encourages them through the college search process.
Mary Catherine James started at Mount St. Mary’s University in August 1998, as an Assistant Director of Admissions. Her responsibilities have covered everything from recruiting students, program planning & logistics, overseeing the application process and working with D1 coaches as the athletic liaison. She has spent the last 15 years focused on her true love; transfer students. She sits on the orientation committee where she serves as the bridge between Admissions and Student Services allowing a seamless transition for students and families at the conclusion of their college search process.
Amber Wilson, Associate Director of Admissions
Cumberland University in Lebanon, TN
This interactive workshop will facilitate the development of a Personal Mission Statement through self-reflection exercises and guided conversations. The goal of the workshop is to not only produce at least a rough draft of a personal mission statement, but to also discuss its applications in both a participants current role and also in their future career searches and professional journey. Participants can be expected
to be ready to actively participate and share their reflections with other participants.
Amber Wilson grew up in East Tennessee and attended Maryville College where she earned her Bachelor of Arts in Psychology and completed her thesis on The Perceived Influence of Canine Companion Animal Ownership on Adolescent Sense of Coherence. She received her Masters of Business Administration at Cumberland University in 2012, earning the MBA Student of the Year award. Before returning to Cumberland in 2016, Amber worked as an Area Coordinator in the Office of Housing & Residential Life at Middle Tennessee State University. At Cumberland,
she supervises the Admissions recruitment staff as well as coordinates Orientation for all new students.