Enrollment Sessions

Presented By

Brad Poznanski, Vice President for Enrollment

New England College in Manchester, NH

Why you should attend

Attendees will hear authentic and in-depth, enrollment practices that are working and not working from colleagues in similar roles at similar institutions.

Summary

This session will cite examples of how a small college has adapted to economic and environmental challenges and created opportunities leading to enrollment success. Topics will include enrollment goals and outcomes, academic program offerings, student recruitment, marketing, systems, pricing and institutional aid, and collaboration with other institutions. The presenter will reveal the enrollment management roadmap of this fascinating and, successful (so far) journey.

Presenter Bio

Brad Poznanski has served as chief enrollment officer at four small private colleges and universities over a forty-year career in higher education. He has been a frequent presenter at professional conferences on topics related to enrollment, marketing and financial aid and has been active participant and leader in professional organizations including NACAC, NEACAC, and the College Board.

Presented By

Mark J. Petrie, Vice President for Enrollment Management and Student Development

Keuka College in Keuka Park, NY

Why you should attend

Learn how one small private liberal arts college adapted its curriculum to prepare students for future jobs (yet unknown) and expanded its revenue portfolio to remain fiscally sustainable.

Summary

Two factors are absolute in the field of strategic enrollment management now and into the future – digitalization and globalization. The pandemic has put a spotlight on why both are more important than ever before.
The information age has brought about exponential growth in data, information, and knowledge. All job industries are making use of this information to improve performance. In turn, higher education must be prepared to make curriculum and pedagogical changes to infuse digitalization into academic programming. Keuka College (KC) implemented a plan in 2011 to address technology growth in education, which we referred to as Digital Learning at Keuka College (DL@KC). We address our challenges and successes over the past ten years of implementing DL@KC.
Any good enrollment portfolio has multiple revenue streams to protect against an unforeseen downturn in one market. Colleges and universities are looking overseas to add or enhance their revenue streams. KC has international cooperation programs in Vietnam and China dating back as early as 2000. We will share our history and provide background and current structure of our international cooperation agreements, as well as our future plans for collaborations in Asia and beyond and lessons learned through the pandemic.

Presenter Bio

Mark has 30 years’ experience in public and private not-for-profit higher education, 25 of those years in management positions across a variety of technical and functional units. Mark is the Vice President for Enrollment Management and Student Development and is currently celebrating his sixth year at Keuka College in Keuka Park, NY. Mark enjoys spending time with his wife Louise, two children and his grandson Christopher. One of his favorite pastimes is boating on Keuka Lake.

Presented By

Timothy Albers, Vice Provost for Enrollment Management

Saint Mary's University of Minnesota in Minneapolis MN

Summary

With all of the market disruption in the enrollment market, it’s easy to think that the whole enrollment process comes down to price and who gets the earliest deposit.

The reality is that students are still looking for the best product match they can find in a college education, whether in a traditional residential undergraduate program, an online graduate program, or anything in-between.

And it’s your job to tell them about it. How else will they know?

Learn how to create, plan, and implement communications that tell your story and build your enrollment.

Presented By

Dr. PJ Woolston, Vice President of Enrollment Management & Stephanie Chipman, Vice President of External Relations

University of Texas Permian Basin in Odessa, TX ;Illinois College in Jacksonville, IL

Why you should attend

Attendees will come away from this session with a new mindset on how to apply a new approach to existing challenges, and quickly implement what you learn from the experience.

Summary

Restrictions from COVID forced us all to move our recruitment to a virtual setting, but we quickly learned how ineffective it is to do the same things only online now. Fortunately, one of our superpowers as a smaller school is the ability to be more nimble on a smaller scale. By piloting new approaches to virtual recruitment we can learn a lot quickly. Explore with us three specific pilot models we have done this year, and come prepared to share the results of your own pilots. Plan on leaving with exciting new ideas to test out at your school!

Presenter Bio

PJ Woolston has over 20 years of experience in all not-for-profit sectors of higher education. Prior to working at UT Permian Basin in Odessa, Texas, he worked at Marian University (small private), the University of Southern California (large private), the University of Cincinnati (large public), and Cincinnati State Technical and Community College (mid-sized community college).

Since 2010, Stephanie Elpers Chipman has served as a member of the executive leadership team at Illinois College during which time the College has realized a 30% increase in overall enrollment and subsequent growth in net tuition revenue, built admission pipelines and solidified brand identity. Her portfolio includes admission, student financial services, marketing and communication, development, and alumni relations as Vice President of External Relations, which is one of thirteen progressively expanding titles she has held at four institutions in the course of her career. Stephanie earned her MA from San Diego State University (CA) and a BS from the University of Evansville (IN), both in communication.

Presented By

Dr. Janine M. Becker, Vice President for Enrollment and Marketing

Penn State Wilkes-Barre in Dallas, PA

Why you should attend

Attendees will learn customer service basics and techniques to effectively manage difficult customers, understand behaviors that define expectations, and create a plan to bring this information to your team for improved service.

Summary

Improve your level of service to others and how to bring this home to your team. It is increasingly important to ensure all areas of the college campus are sensitive to how prospective students, current students, families, and colleagues perceive our interactions with then. These interactions and the services provided are critical to enrollment and retention—don’t overlook this key to success!

Presenter Bio

A higher education professional with over 30 years of experience in management, leadership, finance, and enrollment, Janine is known for meeting and exceeding goals and problem solving. She enjoys hiking, the outdoors, and travel.

Presented By

Dr.Chris Eppling, Vice President for Student Services

Truett McConnell University in Cleveland, GA

Summary

In a world where retention is the key issue within enrollment management circles, we want to provide a simple, common-sense approach to growing happy alumni. Borrowing the adage, “begin with the end in mind,” we want to show you how understanding what the end goal is, is the key to a retention strategy that actually starts before a student ever w

Presented By

Dr. Monique L. Snowden, Provost & Senior Vice President

Fielding Graduate University in Santa Barbara, CA

Summary

The post-pandemic recovery of higher education will present novel and more pronounced opportunities for institutions to evolve, particularly by way of securing and sustaining different enrollment mixes. Along those lines, enrolling adult learners in fully online and hybrid programs will be an essential element of many institutions’ enrollment planning. This session will inform attendees’ understandings and actions, with respect to equitably serving adult learners in online environments, from a learner-centered strategic enrollment management paradigm.

Presenter Bio

Monique L. Snowden, Ph.D., is provost & senior vice president and faculty in the School of Leadership Studies at Fielding Graduate University. Dr. Snowden is a frequent writer and presenter on learner-centered enrollment management and the enrollment logics that guide higher education SEM practice. She was a founding editorial board member of Strategic Enrollment Management Quarterly (SEMQ), and currently serves on the editorial board for College & University Journal. Dr. Snowden is a commissioner on the WASC Senior College and University Commission, 2015 - 2016 American Council on Education Fellow, former vice president for access and equity on the Board of Directors for the American Association of Collegiate Registrars and Admissions Officers (AACRAO), and current teaching faculty for the University of Southern California’s Equity Institutes.