Enrollment Sessions

Preliminary Schedule

We're still receiving information from speakers, so the list of sessions is incomplete at this time. We'll have the full 2020 schedule up soon. If you'd like to see what a full schedule looks like you can check out the 2019 schedule.

Presented By

Dr. Janine M. Becker, Vice President for Enrollment and Marketing

Keystone College in La Plume, PA

Summary

Hear how one small school was able to turn the tide on Freshman enrollment growth, achieving three consecutive years of growth after four years of decline. Could some of the ideas used work for you?

Presenter Bio

A higher education professional with over 30 years of experience in management, leadership, finance and enrollment, Dr. Janine Becker is known for meeting and exceeding goals and problem solving. She enjoys hiking, the outdoors, and travel.

Presented By

Mark J. Petrie

Keuka College

Why you should attend

Learn how one small private liberal arts college adapted its curriculum to prepare students for future jobs (yet unknown) and expanded its revenue portfolio to remain fiscally sustainable.

Summary

Two factors are absolute in the field of strategic enrollment management now and into the future – digitalization and globalization.
The information age has brought about exponential growth in data, information and knowledge. All job industries are making use of this information to improve performance. In turn, higher education must be prepared to make curriculum and pedagogical changes to infuse digitalization into academic programming. Keuka College (KC) implemented a plan in 2011 to address technology growth in education, which we referred to as Digital Learning at Keuka College (DL@KC). We address our challenges and successes over the past nine years of implementing DL@KC.
Any good enrollment portfolio has multiple revenue streams to protect against an unforeseen downturn in one market. Colleges and universities are looking overseas to add or enhance their revenue streams. KC has international cooperation programs in Vietnam and China dating back as early as 2000. We will share our history and provide background and current structure of our international cooperation agreements, as well as our future plans for collaborations in Asia and beyond.

Presenter Bio

Mark has 30 years’ experience in public and private not-for-profit higher education, 25 of those years in management positions across a variety of technical and functional units. Mark is the Vice President for Enrollment Management and Student Development and is currently celebrating his sixth year at Keuka College in Keuka Park, NY. Mark enjoys spending time with his wife Louise, two children and his grandson Christopher. One of his favorite pastimes is boating on Keuka Lake.

Presented By

Timothy Albers, Vice Provost for Enrollment Management

Saint Mary's University of Minnesota in Minneapolis MN

Summary

With all of the market disruption in the enrollment market, it’s easy to think that the whole enrollment process comes down to price and who gets the earliest deposit.

The reality is that students are still looking for the best product match they can find in a college education, whether in a traditional residential undergraduate program, an online graduate program, or anything in-between.

And it’s your job to tell them about it. How else will they know?

Learn how to create, plan, and implement communications that tell your story and build your enrollment.

Presented By

Brad Poznanski, Vice President for Enrollment

New England College in Manchester, NH

Why you should attend

Attendees will hear authentic and in-depth, enrollment practices that are working and not working from colleagues in similar roles at similar institutions.

Summary

This session will cite examples of how a small college has adapted to economic and environmental challenges and created opportunities leading to enrollment success. Topics will include enrollment goals and outcomes, academic program offerings, student recruitment, marketing, systems, pricing and institutional aid, and collaboration with other institutions. The presenter will reveal the enrollment management roadmap of this fascinating and, successful (so far) journey.

Presenter Bio

Brad Poznanski has served as chief enrollment officer at four small private colleges and universities over a forty-year career in higher education. He has been a frequent presenter at professional conferences on topics related to enrollment, marketing and financial aid and has been active participant and leader in professional organizations including NACAC, NEACAC, and the College Board.

Presented By

George Wolf, Vice President for Enrollment Management

Siena Heights University in Adrian MI

Why you should attend

This is a timely topic that address tuition management in a highly price sensitive and increasing difficult enrollment management market.

Summary

The presentation will describe the steps undertaken to build a tuition management plan/philosophy to build greater levels of price certainty in Siena’s tuition for its students. It will cover the considerations necessary to apply for both our traditional and post traditional markets in response to the mounting public concern regarding increasing private college costs. It will address the steps taken to evaluate the variety of pricing options available and the process that Siena went through to develop a change to the standard tuition increase philosophy in order design a more unique option for Siena’s and its market.

Presenter Bio

Enrollment management professional of over thirty-three years at eight private institutions and one for-profit institution. Currently serving at Siena Heights University in Adrian Michigan for over six year. Also with previous consulting experience at a number private college and universities.

Presented By

Kristina Klemens, Director of Scholarships and Financial Aid

University of Wisconsin-Parkside in Kenosha, WI

Summary

At a small campus, we all wear many hats, and have responsibilities in and out of our designated areas. When there is more work than there are people, collaboration is key! Come to this session to hear how the team at the University of Wisconsin-Parkside have found opportunities to streamline processes, improve communications with students, assist in recruitment, and enhance retention efforts through collaboration.

Presenter Bio

Kristina is the Director of Scholarships and Financial Aid at UW-Parkside with nearly 14 years of Financial Aid experience at both a public and private institution. In her role, she has served on a number of committees with many other departments including Admissions, Registrar’s, Advising, International Studies, and many more. Her favorite part of working at a small institution is having the opportunity to learn about, to collaborate with, and to experience other areas of higher education. A self-described nerd, she loves all things Harry Potter, Star Trek, Disney, and a good dad joke.

Presented By

Dirk Whatley, Senior Director of Admissions & Justin Lopez, Assistant Director of Admissions

The Chicago School of Professional Psychology, in Washington, DC

Why you should attend

This is a timely topic which discusses the changes in demographics and its impact on enrollment managers.

Summary

With nearly two-thirds of the world’s population set to reside in cities by 2050 double the percentage from 1950-how will higher education institutions both rural and urban deal with this shift. We will provide insight on enrollment strategies and insights that will help many small colleges prepare, endure and ultimately weather the storm. Come prepared to learn and discuss ways to your campus is dealing with this anticipated shift.

Presenter Bio

Dirk Whatley, MBA has been working in in the field of admissions at the university level since 2002 where he started as an admission counselor. Dirk now serves as the Senior Director of Admissions for The Chicago School of Professional Psychology, Washington, DC Campus. Dirk is best known for meeting and exceeding enrollment goals in small markets as well as creating sustainable partnerships within the DC area. Dirk enjoys spending time fishing and playing Fortnite with his two lovely boys.
Justin Lopez. MA is a strategic business development professional with seven years of experience in presenting, personal/professional coaching, and building high-performance teams. Combining deep industry knowledge with public speaking, consultation skills, and leadership development to align employees with organizational goals and values.