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Chris Carl, Slate Strategist & Jeremiah Tudor, Director of Special Projects
Underscore in Matthews, NC
Why you should attendWhy use multiple third-party vendors when you can manage everything – including athletics – within your Slate instance? Attend this Bonus Session to learn how Underscore’s Special Projects team is pushing the limits of Slate with a fully integrated Coache
Randolph College came to Underscore with a problem. Their athletics management contract recently expired and they needed a replacement to manage their programs – fast.
And so a completely customized Coaches Portal was born.
Join Underscore Director of Special Projects Jeremiah Tudor and Slate Strategist Chris Carl as they discuss the inner workings of this new portal and the benefits of housing all athletics communications, contacts, events and more securely within Slate.
Jeremiah Tudor, Director of Special Projects: With more than 15 years of enrollment experience, Jeremiah is what you'd consider an admissions wizard. From counselor to dean of admissions, he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. When he's not busy uncovering new ways to maximize Slate, he's enjoying long walks on the beach.
Chris Carl, Slate Strategist: You can say Chris Carl lives and breathes higher education. Starting as an admissions counselor for his alma mater Marywood University, Chris spent his days working directly with students and parents in the recruitment process. He later went on to hold various roles in enrollment management at the University of Mary Washington, with his most recent position as a CRM manager.
Vice President for Enrollment Systems at enrollmentFUEL
Digital marketing strategies can be pricey, but they don't have to be. This session will explore the ins and outs of display advertising and social media marketing and how to deploy those within a small school budget
Dr. Suzanne Sharp, Executive Director of Enrollment Management Consulting
After a year of listening to heads talk on video camera, Liaison thought you might like something a bit different. This session will be an opportunity to participate in a facilitated assessment of your school’s prospective student communication plan. The past year has disrupted the status quo and all plans need to be reviewed!
Using facilitation and thinking tools by Edward de Bono, you will be led through an exercise that maximizes output in minimum time. You will leave with a concise list of what you are doing well, what needs to be improved, and the top priorities for you to act upon.
To join, reflect upon your communication flow, have five sheets of blank paper and a pen – and be prepared to keep up!
Dr. Jonathan Shores, Senior Vice President of Client Service & Sales
Ardeo Education Solutions
Why you should attendThe question of ROI is one of many challenges small colleges face and this session will give attendees recent data, actionable tactics, and use cases for reframing an issue that is costing you students.
Explore data-driven examples from your peers that demonstrate impact in reframing the discussion of worth with prospective students and families who have concerns about cost or managing student loans after graduation. Identify warning signs that fear of student loans is driving away prospective students and families and discover best practices to re-engage potentially lost prospects.
Jonathan Shores has worked for more than 20 years in Higher Education, previously having served as Vice President of Marketing and Enrollment at Montreat College, Assistant Professor of Marketing and Director of the Research Triangle Park Campus for the University of Mount Olive, and at Plattform, as the Vice President of Marketing and Enrollment. He uses his extensive background in strategic enrollment management and marketing to help our clients maximize their LRAP successes. Jonathan is a proud and active member of the United States Air Force Reserves, and has deployed to 38 countries throughout the world. Jonathan earned his undergraduate degree in Trust and Wealth Management and his MBA in Marketing from Campbell University, and has completed his PhD in Marketing at Northcentral University.
Dr. Liz Gross, Founder and CEO
Campus Sonar in Waterloo, WI
Why you should attendIndustry-level data will allow you to benchmark your social media strategy against peers and highlight ways you can improve engagement with prospective students without purchasing additional tools.
Drawing from Campus Sonar’s 2021 Social Listening Benchmarks for Higher Education research, Liz will share where conversation from and about campuses is happening online, and highlight patterns in the data to help improve small college social media strategy. She’ll include specific recommendations from Campus Sonar’s strategists, including:
● How to compare different sources of online conversation about your campus to industry benchmarks
● How small campuses can prioritize social media resources to increase earned conversation
● Where you can expect to find the most positive online conversation about your campus
Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs.
Janene Panfil, Co-Founder
EDU Vendor Stars
Why you should attendIdentify new resources and strategies to find best fit vendor partner and achieve institutional goals and make you shine!
The best higher education vendor partners are valuable and long-term extensions of your team. They bring perspectives from diverse campuses and depth of expertise to minimize the financial risk and speed the implementation of new initiatives. Tight budgets, limited time, and high campus expectations require new and more efficient approaches to finding the best fit vendor partners.
EDU Vendor Stars is a new paradigm for finding higher education vendors. Harnessing the power of “social proof,” institutions can conduct a broader search and use reviews and ratings to vet the vendor partners they explore and hire.
Join us to discuss strategies for vendor selection and how you can utilize and contribute to this new paradigm!
Janene Panfil, co-founder, EDU Vendor Stars. Janene brings nearly 30 years higher education experience providing services to campuses in the area of enrollment management, student success, and curriculum management. Janene is driven to create positive campus / vendor relationships which drive student and institutional success.
Janene serves on the Board of Trustees at Cornell College, chairing the Academic Affairs Committee, and is involved in multiple Iowa City High School sports and fine arts volunteer activities to support her daughter’s interests.
Janene has a B.A. from Cornell College, and M.A. and J.D. from the University of Iowa