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Dr. Jacquelyn Elliott, President
enrollmentFUEL in Washington, NC
Why you should attendIdentify new ways to use your best skill sets to propel your division and institution forward.
The enrollment world is shifting and enrollment leaders need varied skill sets to keep pace. In this session, you will gain insight into five different categories of enrollment leaders: Data Manager Mastermind, Information Systems Guru, Marketing and Sales Wizard, Organizational Guru, and Culture Curator Extraordinaire. Using Dr. Elliott’s framework, you will do a self-assessment of your strengths and abilities. Armed with this information, you can identify new ways to use your best skill sets to propel your division and institution forward.
With over 25 years of enrollment management experience, Jacqui brings a passion to her work. She was the chief enrollment officer at three school, holding cabinet-level positions for over 15 years. She is a subject-matter expert on all aspects of enrollment and student search and has consulted for over 90 campuses nationally and internationally. Jacqui is the past editor of the Southern Association of Collegiate Registrars and Admissions Officers (SACARO) Journal and served on the Board of Directors and Vice President for International Education with AACARO. In 2019, Jacqui was presented with AACARO's 2019 Award of Excellent in International Education. She has given over 200 conference presentations, contributed as an author to multiple books and journals, and serves as a trainer for the Ministry of Education in Saudi Arabia.
Scott Novak, CEO and Co-Founder
Underscore in Matthews, NC
Why you should attendIn the current competitive landscape of enrollment marketing, attendees will benefit from learning how to leverage existing tools to maximize their resources and funnel.
In today’s competitive landscape it is critical that admission counselors understand the techniques to successfully manage a territory and the impact it makes on an institution’s net tuition revenue. The difference from traditional marketing firms is that Underscore will partner with your campus to maximize the robust capabilities of Slate to create efficiencies and a competitive advantage. During this session, our team of enrollment management professionals and Slate Squad members will help you learn how to leverage Slate to understand how to market your institution and recruit students in an assigned territory. From aligning recruitment travel to tracking individual territory goals at each stage of the funnel to learning best practices to convert admits to deposits and reduce melt, Underscore can help you make the most of your recruitment season.
Having spent the past 26 years in enrollment marketing, Scott has worked with hundreds of colleges & universities, including the management of three ‘‘Best of Show’’ Marketing campaigns (Higher Education Marketing Report), Scott will provide insight on industry best practices. Throughout his career, Scott has worked with clients such as Arizona State University, Gettysburg College, Rhodes College, the University of Missouri and the Penn State, to name a few.
Troy Moldenhauer, Vice President for Client Success
New Reach Media in Burlington, WI
Why you should attendAttendees will go back to their schools with a tool belt of ideas from general recruitment and visitation programs to staffing and professional development.
Are you looking to grow the number of Hispanic students attending your college or university? This session will offer insights on how to not only grow the Hispanic student population at your school, it will map out ways to celebrate and welcome Hispanic students and their families on the journey to their college graduation and beyond!
Prior to joining the team at New Reach Media, Troy had devoted 26 years of his career in higher education. The majority of that time working in admissions, orientation and enrollment management. His sharp eye for design and love for words helped him serve as a successful member of the marketing team at both of his last institutions. Troy continues to be passionate about education and believes in the importance of, and full access to, a quality education to ensure student success.
Troy works out his home office in Wisconsin. He enjoys his busy life with his wife, Lori, five wonderful kids, two dogs and two cats. Every day is an adventure in the Moldenhauer home! He enjoys volunteer work and has been active on the board of directors for Special Methods in Learning Equine Skills (SMILES), a horse therapy program; the Wisconsin Education Fairs (WEF), serving as Vice President; and the Coalition of Children, Youth and Families, working with foster youth and post-adoption youth and families
Troy received his bachelor’s degree in Communicative Disorders from the University of Wisconsin – Whitewater and his master’s degree in College Student Personnel from Western Illinois University.
Dr. Liz Gross, CEO
Campus Sonar in Madison, WI
Why you should attendAttendees will see concrete examples from campuses that have used social listening—often at low or no cost—to support their enrollment and marketing goals.
Understanding the mindset and experience of prospective students and responding to their needs in real time is crucial to designing and executing effective recruitment strategies. Sites like YouTube, Reddit, Twitter, and Instagram are ripe with data and opportunity for small colleges. Learn how small colleges have analyzed and improved their reputation with prospective students and families, informed curriculum choices and messaging to connect liberal arts to career outcomes, and identified opportunities to engage with prospects and amplify the experience of current students. You’ll leave this overview session with in-depth resources to further explore how social listening helps small colleges uncover, measure, and contextualize opportunities for enrollment growth.
Dr. Liz Gross is a data-driven marketer and researcher who specialize in creating entrepreneurial social media strategies in higher education. Teaching is her passion, and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.
Dr. Jonathan E. Shores, Jr., Vice President of Client Service and Sales
Ardeo Education Solutions in Bloomington, IN
Why you should attendThe question of ROI is one of many challenges small colleges face and this session will give attendees recent data, actionable tactics, and use cases for reframing an issue that is costing you students.
Explore data-driven examples from your peers that demonstrate impact in reframing the discussion of worth with prospective students and families who have concerns about cost or managing student loans after graduation. Identify warning signs that fear of student loans is driving away prospective students and families and discover best practices to re-engage potentially lost prospects.
Jonathan Shores has worked for more than 20 years in Higher Education, previously having served as Vice President of Marketing and Enrollment at Montreat College, Assistant Professor of Marketing and Director of the Research Triangle Park Campus for the University of Mount Olive, and at Plattform, as the Vice President of Marketing and Enrollment. He uses his extensive background in strategic enrollment management and marketing to help our clients maximize their LRAP successes. Jonathan is a proud and active member of the United States Air Force Reserves, and has deployed to 38 countries throughout the world. Jonathan earned his undergraduate degree in Trust and Wealth Management and his MBA in Marketing from Campbell University, and has completed his PhD in Marketing at Northcentral University.