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Dr. Tammy Fowler, Vice President for Enrollment Management and Student Affairs
Baptist College of Health Sciences in Memphis, TN
Why you should attendAttendees will learn how to respond positively when things are not going as planned and gather the team needed to move the dial in the right direction.
The world of college recruitment and admission will be forever changed as a result of the COVID-19 pandemic. How, where, when and who we recruit will never be the same. Institutions that have been able to find the silver linings, the opportunity to adapt and try new things are those that will not only survive, but thrive. Baptist Health Science University, a part of the Baptist Memorial Health Care Corporation in Memphis TN, got off to a rocky start in the recruitment/admission game last March. But they soon found innovative ways to engage prospective students, include the family players in the decision process and gave staff creative freedom to (yikes) abandon “the way it had always been done.” Their team efforts resulted in the largest Spring new student class in the history of the University and Summer is shaping up to be the same. All while remaining a good partner to their parent medical entity serving one of the largest urban cities in the Mississippi Delta.
Dr. Tammy Fowler brings her 29 years of student affairs experience to work every day. She borrows the Farmers Insurance adage, “She knows a thing or two, because she has seen a thing or two” in public/private, undergraduate/graduate education. Her key is to not take yourself too seriously and learn something new each and every day. Her passion is leading teams to help students succeed.
Shani Lenore-Jenkins, Vice President of Enrollment
Maryville University in St. Louis, MO
A little more than a year ago our Admissions Office, like many across the country, was preparing for multiple on-campus spring visit programs when the world came to a HALT. Just like that we left for Spring Break and didn’t return for 6 months. PANIC? No, we quickly pivoted to what we thought would be a “temporary” virtual recruitment strategy including virtual visits, virtual tours, online information sessions. While Maryville, because of its strong presence in the online education space, had the tools and infrastructure to go virtual quickly what we didn’t have is any data with regards to the efficacy of the various virtual recruitment strategies. We started with the whole kitchen sink and were fortunate to have an increase in enrollment for the Fall 2021 class! Where are we a year later? See how we moved from the whole kitchen sink approach to learning how to fly the plane while building it. A few things we know for sure our redefined recruitment strategies aren’t temporary, pivoting is constant and impactful engagement in this environment is beyond challenging.
Brad Tomas, Assistant Vice President for Enrollment Management
Covenant College in Lookout Mountain, GA
With so many options available, and more every year, how do you discern where to invest your limited resources? We will explore this and some tips on how to measure the ROI.
Brad Tomas is assistant vice president for enrollment management at Covenant College and has served Covenant since the spring of 2019. Prior to joining Covenant, Brad served his alma mater, Samford University, for over 11 years in various roles within the Admission Office.
In his role as assistant vice president for enrollment management, he oversees the office of Admission and the office of Financial Aid.
Jean Swartz, Executive Director of Admissions Operations
Shenandoah University in Winchester, VA
Why you should attendThis session will benefit attendees by providing tools to measure social media engagement as well as ideas for expanding your social media presence.
Oh, you play on Facebook all day for your job? Must be fun.” Gah! The use of various, diverse social media channels for student recruitment can be fun. However, it is an important tool for recruiting students and can be elusive to measure and integrate with the rest of your recruitment messaging. In this session, we will discuss how the Shenandoah University Office of Admissions created an “Admissions Media Recruitment” team to plan, evaluate and integrate our various social media channels and campaigns. We will share how we integrate social media with the rest of our admissions messaging and events to create and share an authentic on-line experience for our prospective students and families.
Jean Swartz is Executive Director of Admissions Operations at Shenandoah University. She has a BS in Management from Purdue University and an MS in Outdoor Recreation Administration from Indiana University. After working for Indiana University and then the American Camp Association, Jean switched gears to college admissions 16 years ago. Serving in various admissions capacities over the last 16 years, she loves working at a small institution and having close relationships with students beyond the admissions cycle. Jean has two daughters, a JMU graduate who is currently serving in the Peace Corps and a JMU junior. In her spare time (spare time in college admissions?), she enjoys traveling, hiking, chocolate, being a passenger on her partner’s Harley, and meals and laughter with friends.
Dirk Whatley Jr., Senior Director of Admissions & Dr. Nakia Troutman, Regional Director of Business Development
The Chicago School of Professional Psychology in Washington, DC
In recent years, there have been increasing conversations regarding diversity and inclusivity from the workplace to higher education. This session will discuss trends and best practices that admissions leaders can use to promote a more inclusive campus environment.
Dirk Whatley, MBA, has been working in in the field of admissions at the university level since 2002 where he started as an admission counselor. Dirk now serves as the Senior Director of Admissions for The Chicago School of Professional Psychology, Washington, DC Campus. Dirk is best known for meeting and exceeding enrollment goals in small markets as well as creating sustainable partnerships within the DC area. Dirk enjoys spending time fishing and playing Fortenite with his two lovely boys.
Dr. Nakia Troutman has over 20 years of experience in higher education. Within her career she has held senior level positions within admissions, academics and campus operations. She is also the Founder of the Institute of Diversity & Inclusion, LLC which provides diversity education and training for businesses, educational institutions and the community. In her spare time, she enjoys traveling and riding her motorcycle on the weekends.
Mary Catherine James, Associate Director of Admissions & Grant Henry, Assistant Director of Admissions from Community Engagement
Mount St. Mary’s University in Emmitsburg, MD
Why you should attend“3 or 30: A Lifetime in Admissions” will encourage those just starting out in the profession, or give advice to those who have been here for what seems like a lifetime.
We have all heard the expression, “It’s either 3 or 30, you know?” And true to its form, I found my mentor at the tail end of her almost 30 years of higher education service. In this session, we explore the life and times of a career in enrollment management, how no enrollment cycle is the same as the previous year, and what the heck is the difference between an admissions counselor and an admissions recruiter. A talk led by Mary Catherine James and Grant Henry, we will lift the curtain of a career in admissions!
Grant Henry arrived to Mount St. Mary’s University a mere seven days after graduating from Shippensburg University. In his three years, Grant has recruited in states all over the Mid-Atlantic region, and has served as honors and school liaison as well as laid the foundation for increased international student recruitment. His favorite part of the enrollment process is meeting with students and their families as he encourages them through the college search process.
Mary Catherine James started at Mount St. Mary’s University in August 1998, as an Assistant Director of Admissions. Her responsibilities have covered everything from recruiting students, program planning & logistics, overseeing the application process and working with D1 coaches as the athletic liaison. She has spent the last 15 years focused on her true love; transfer students. She sits on the orientation committee where she serves as the bridge between Admissions and Student Services allowing a seamless transition for students and families at the conclusion of their college search process.
Amber Wilson, Associate Director of Admissions
Cumberland University in Lebanon, TN
This interactive workshop will facilitate the development of a Personal Mission Statement through self-reflection exercises and guided conversations. The goal of the workshop is to not only produce at least a rough draft of a personal mission statement, but to also discuss its applications in both a participants current role and also in their future career searches and professional journey. Participants can be expected
to be ready to actively participate and share their reflections with other participants.
Amber Wilson grew up in East Tennessee and attended Maryville College where she earned her Bachelor of Arts in Psychology and completed her thesis on The Perceived Influence of Canine Companion Animal Ownership on Adolescent Sense of Coherence. She received her Masters of Business Administration at Cumberland University in 2012, earning the MBA Student of the Year award. Before returning to Cumberland in 2016, Amber worked as an Area Coordinator in the Office of Housing & Residential Life at Middle Tennessee State University. At Cumberland,
she supervises the Admissions recruitment staff as well as coordinates Orientation for all new students.