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Brad Poznanski, Vice President for Enrollment
New England College in Henniker, New Hampshire
SummaryAn informal, virtual discussion of enrollment and retention issues facing four-year private colleges.
Presenter BioBrad Poznanski has served as chief enrollment officer at four small private colleges and universities over a forty-year career in higher education. He has been a frequent presenter at professional conferences on topics related to enrollment, marketing and financial aid and has been active participant and leader in professional organizations including NACAC, NEACAC, and the College Board.
Dr. Jim Black, President and CEO
SEM Works in Greensboro, NC
SummaryA virtual discussion of issues and topics of interest to small college professionals at four-year public colleges.
Presenter BioThe president and CEO of SEM Works, Dr. Jim Black, is an internationally recognized expert in enrollment management as well as in student retention. He has published a monograph titled, Navigating Change in the New Millennium: Strategies for Enrollment Leaders, and five books, The Strategic Enrollment Management Revolution, considered to be a groundbreaking publication for the enrollment management profession, Gen Xers Return to College, Essentials of Enrollment Management: Cases in the Field, Managing the Student Enrollment Obsession, and Strategic Enrollment Intelligence.
Chris Carl, Slate Strategist & Jeremiah Tudor, Director of Special Projects
Underscore in Matthews, NC
Why you should attendWhy use multiple third-party vendors when you can manage everything – including athletics – within your Slate instance? Attend this Bonus Session to learn how Underscore’s Special Projects team is pushing the limits of Slate with a fully integrated Coache
Randolph College came to Underscore with a problem. Their athletics management contract recently expired and they needed a replacement to manage their programs – fast.
And so a completely customized Coaches Portal was born.
Join Underscore Director of Special Projects Jeremiah Tudor and Slate Strategist Chris Carl as they discuss the inner workings of this new portal and the benefits of housing all athletics communications, contacts, events and more securely within Slate.
Jeremiah Tudor, Director of Special Projects: With more than 15 years of enrollment experience, Jeremiah is what you'd consider an admissions wizard. From counselor to dean of admissions, he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. When he's not busy uncovering new ways to maximize Slate, he's enjoying long walks on the beach.
Chris Carl, Slate Strategist: You can say Chris Carl lives and breathes higher education. Starting as an admissions counselor for his alma mater Marywood University, Chris spent his days working directly with students and parents in the recruitment process. He later went on to hold various roles in enrollment management at the University of Mary Washington, with his most recent position as a CRM manager.
Vice President for Enrollment Systems at enrollmentFUEL
Digital marketing strategies can be pricey, but they don't have to be. This session will explore the ins and outs of display advertising and social media marketing and how to deploy those within a small school budget
Presenter BioLisa has 22 years of experience in public, private, and proprietary higher education, in both four-year and two-year sectors. During her career, Lisa served as both Chief Enrollment Officer and Chief Retention Officer, and she has led large national financial aid divisions across the country. She began her career at Mary Baldwin University, where she held a variety of positions including Associate Vice President for Enrollment Management. Lisa also served as the Director of Student Finance at DeVry University, and held financial aid management positions at Northern Virginia Community College. Lisa is a subject matter expert on both enrollment management and all aspects of financial aid. Throughout her diverse career, she has led many successful initiatives to increase enrollment, expand diversity, implement improved financial aid leveraging strategies, and develop “re-recruitment” retention plans. Lisa received her bachelor’s degree from Mary Baldwin College and her master’s degree in Human Resource Development from James Madison University. She currently holds several NASFAA credentials and has presented at a variety of financial aid conferences to students, parents, and higher education colleagues. Lisa was also voted as the “Staff Member of the Year” by students at Northern Virginia Community College, and she received DeVry’s prestigious “PRIDE” award during her time there. Lisa resides in Punta Gorda, FL with her husband, Adam, and her two children, Matt who is 21, and Hannah, who is 12. When she’s not working, Lisa enjoys boating and spending the day at the beach.
Dale Seipp, Associate Vice President of Enrollment Management Consulting
Liaison in Poughkeepsie, NY
After a year of listening to heads talk on video camera, Liaison thought you might like something a bit different. This session will be an opportunity to participate in a facilitated assessment of your school’s prospective student communication plan. The past year has disrupted the status quo and all plans need to be reviewed!
Using facilitation and thinking tools by Edward de Bono, you will be led through an exercise that maximizes output in minimum time. You will leave with a concise list of what you are doing well, what needs to be improved, and the top priorities for you to act upon.
To join, reflect upon your communication flow, have five sheets of blank paper and a pen – and be prepared to keep up!
Presenter BioAs a former Liaison client, Dale has spent 30 years as a campus based enrollment management professional. During his seven years as Vice President for Enrollment and Marketing at Warner Pacific University, he helped the institution pivot to become the first Hispanic Serving Institution (HSI) in Oregon and recognized by U.S. News and World Report among colleges in the West in four categories: Best Regional College, Ethnically Diverse College, Best Value College and Social Mobility College. Dale also served as Vice President for Enrollment at George Fox University for 14 years and began his enrollment career with Linfield University. Dale earned his B.A. in History, a M.Ed. from Linfield University and his D.B.A from George Fox University.
Dr. Jonathan Shores, Senior Vice President of Client Service & Sales
Ardeo Education Solutions
Why you should attendThe question of ROI is one of many challenges small colleges face and this session will give attendees recent data, actionable tactics, and use cases for reframing an issue that is costing you students.
Explore data-driven examples from your peers that demonstrate impact in reframing the discussion of worth with prospective students and families who have concerns about cost or managing student loans after graduation. Identify warning signs that fear of student loans is driving away prospective students and families and discover best practices to re-engage potentially lost prospects.
Jonathan Shores has worked for more than 20 years in Higher Education, previously having served as Vice President of Marketing and Enrollment at Montreat College, Assistant Professor of Marketing and Director of the Research Triangle Park Campus for the University of Mount Olive, and at Plattform, as the Vice President of Marketing and Enrollment. He uses his extensive background in strategic enrollment management and marketing to help our clients maximize their LRAP successes. Jonathan is a proud and active member of the United States Air Force Reserves, and has deployed to 38 countries throughout the world. Jonathan earned his undergraduate degree in Trust and Wealth Management and his MBA in Marketing from Campbell University, and has completed his PhD in Marketing at Northcentral University.
Dr. Liz Gross, Founder and CEO
Campus Sonar in Waterloo, WI
Why you should attendIndustry-level data will allow you to benchmark your social media strategy against peers and highlight ways you can improve engagement with prospective students without purchasing additional tools.
Drawing from Campus Sonar’s 2021 Social Listening Benchmarks for Higher Education research, Liz will share where conversation from and about campuses is happening online, and highlight patterns in the data to help improve small college social media strategy. She’ll include specific recommendations from Campus Sonar’s strategists, including:
● How to compare different sources of online conversation about your campus to industry benchmarks
● How small campuses can prioritize social media resources to increase earned conversation
● Where you can expect to find the most positive online conversation about your campus
Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs.
Janene Panfil, Co-Founder
EDU Vendor Stars
Why you should attendIdentify new resources and strategies to find best fit vendor partner and achieve institutional goals and make you shine!
The best higher education vendor partners are valuable and long-term extensions of your team. They bring perspectives from diverse campuses and depth of expertise to minimize the financial risk and speed the implementation of new initiatives. Tight budgets, limited time, and high campus expectations require new and more efficient approaches to finding the best fit vendor partners.
EDU Vendor Stars is a new paradigm for finding higher education vendors. Harnessing the power of “social proof,” institutions can conduct a broader search and use reviews and ratings to vet the vendor partners they explore and hire.
Join us to discuss strategies for vendor selection and how you can utilize and contribute to this new paradigm!
Janene Panfil, co-founder, EDU Vendor Stars. Janene brings nearly 30 years higher education experience providing services to campuses in the area of enrollment management, student success, and curriculum management. Janene is driven to create positive campus / vendor relationships which drive student and institutional success.
Janene serves on the Board of Trustees at Cornell College, chairing the Academic Affairs Committee, and is involved in multiple Iowa City High School sports and fine arts volunteer activities to support her daughter’s interests.
Janene has a B.A. from Cornell College, and M.A. and J.D. from the University of Iowa
Patricia Plourde, Regional Director
ACT|NRCCUA in Austin, TX
SummaryCOVID-19 upended all conventional wisdom around the enrollment landscape we long knew. As a result, institutions and students alike need more support than ever before. At ACT | NRCCUA, we’ve made tremendous enhancements across all of our programs so that you can better utilize Encoura® Data Lab–higher ed’s app-based platform for using data science, analytics, and research–to find and engage your best fit students. In this session, you will gain an understanding of: - New research from Eduventures, highlighting college bound students' ongoing concerns and needs while applying to college in the midst of an ongoing pandemic. - How to best utilize Student Mindsets™—now available in the ACT | NRCCUA Combined Data Set—to speak directly to your students’ motivations and lift overall engagement with recruiting efforts, both through traditional methods and new emerging digital solutions. - The addition of Funnel Over Time in Enrollment Lens™, that provides you with a stronger understanding of the current trends in your environment—both positive and negative—that allow you to create targeted interventions in your enrollment funnel throughout the year.
Presenter BioPatricia Plourde is a Regional Director at ACT | NRCCUA. She previously worked in admissions at Husson University, New England School of Communications, and Thomas College. She has a Bachelor’s and Master’s degree from Husson University.
Jean Swartz, Executive Director of Admissions Operations
Shenandoah University in Winchester, VA
SummaryA virtual discussion of issues and topics of interest to small college professionals in Admissions.
Presenter BioJean Swartz is Executive Director of Admissions Operations at Shenandoah University. She has a BS in Management from Purdue University and an MS in Outdoor Recreation Administration from Indiana University. After working for Indiana University and then the American Camp Association, Jean switched gears to college admissions 17 years ago. Serving in various admissions and enrollment capacities over the last 17 years, she loves working at a small institution and having close relationships with students and parents beyond the admissions cycle. Jean has two daughters, both JMU graduates. One is a returned Peace Corps Volunteer and one who just graduated and commissioned as a first lieutenant in the U.S. Army. In her spare time (spare time in college admissions?), she enjoys traveling (go away coronavirus!!!), hiking, chocolate, being a passenger on her partner’s Harley, and meals and laughter with friends.
Dr. PJ Woolston, Vice President of Enrollment Management & Stephanie Chipman, Vice President of External Relations
UT Permian Basin in Odessa, TX;Illinois College in Jacksonville, IL
SummaryA virtual discussion of issues and topics of interest to small college professionals in Enrollment Management.
Presenter BioPJ Woolston has over 20 years of experience in all not-for-profit sectors of higher education. Prior to working at UT Permian Basin in Odessa, Texas, he worked at Marian University (small private), the University of Southern California (large private), the University of Cincinnati (large public), and Cincinnati State Technical and Community College (mid-sized community college). Since 2010, Stephanie Elpers Chipman has served as a member of the executive leadership team at Illinois College during which time the College has realized a 30% increase in overall enrollment and subsequent growth in net tuition revenue, built admission pipelines and solidified brand identity. Her portfolio includes admission, student financial services, marketing and communication, development, and alumni relations as Vice President of External Relations, which is one of thirteen progressively expanding titles she has held at four institutions in the course of her career. Stephanie earned her MA from San Diego State University (CA) and a BS from the University of Evansville (IN), both in communication.
Dr. Jim Black, President and CEO
SEM Works in Greensboro, NC