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Presented By

Chris Carl, Slate Strategist & Jeremiah Tudor, Director of Special Projects

Underscore in Matthews, NC

Why you should attend

Why use multiple third-party vendors when you can manage everything – including athletics – within your Slate instance? Attend this Bonus Session to learn how Underscore’s Special Projects team is pushing the limits of Slate with a fully integrated Coache

Summary

Randolph College came to Underscore with a problem. Their athletics management contract recently expired and they needed a replacement to manage their programs – fast.

And so a completely customized Coaches Portal was born.

Join Underscore Director of Special Projects Jeremiah Tudor and Slate Strategist Chris Carl as they discuss the inner workings of this new portal and the benefits of housing all athletics communications, contacts, events and more securely within Slate.

Presenter Bio

Jeremiah Tudor, Director of Special Projects: With more than 15 years of enrollment experience, Jeremiah is what you'd consider an admissions wizard. From counselor to dean of admissions, he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. When he's not busy uncovering new ways to maximize Slate, he's enjoying long walks on the beach.

Chris Carl, Slate Strategist: You can say Chris Carl lives and breathes higher education. Starting as an admissions counselor for his alma mater Marywood University, Chris spent his days working directly with students and parents in the recruitment process. He later went on to hold various roles in enrollment management at the University of Mary Washington, with his most recent position as a CRM manager.

Presented By

Dr. Liz Gross, Founder and CEO

Campus Sonar in Waterloo, WI

Why you should attend

Industry-level data will allow you to benchmark your social media strategy against peers and highlight ways you can improve engagement with prospective students without purchasing additional tools.

Summary

Drawing from Campus Sonar’s 2021 Social Listening Benchmarks for Higher Education research, Liz will share where conversation from and about campuses is happening online, and highlight patterns in the data to help improve small college social media strategy. She’ll include specific recommendations from Campus Sonar’s strategists, including:
● How to compare different sources of online conversation about your campus to industry benchmarks
● How small campuses can prioritize social media resources to increase earned conversation
● Where you can expect to find the most positive online conversation about your campus

Presenter Bio

Liz is the founder and CEO of Campus Sonar. A recognized expert, data-driven marketer, and higher education researcher, Liz specializes in creating entrepreneurial social media strategies in higher education. She is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. Liz has more than 15 years’ experience in higher ed and strategic social listening programs.