Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and worked with multiple institution types, including public R1 research universities and mid-sized private universities. She has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system. Her forward-thinking approach enhances recruitment strategies for first-year students, transfers, graduate and professional studies, and adult learners.