Shani Lenore is in her 17th year at Maryville University and currently serves as the Vice President of Enrollment.  Her 27-year career has included admission/enrollment positions at Columbia College (Columbia, MO), Southeast Missouri State University and Saint Louis University.  During Ms. Lenore’s tenure at Maryville, she developed and implemented multi-dimensional recruitment/marketing/enrollment campaigns informed by market and geo-demographic analysis, oversaw the implementation and effective use of numerous recruitment CRMs, and employed financial aid leveraging strategies resulting in record freshmen classes, while maintaining academic quality and increasing geographic and ethnic diversity.