This session will explore the development and integration of various recruitment, retention, student success, and institutional pricing/financial aid practices to limit attrition and maximize enrollment and tuition revenue. It will further explore how customer retention based on relevant academic programming with career outcomes increases market share and improves market position for future classes.

Title/description coming soon!

In this session, we will explore TikTok as a powerful tool for digital marketing in the education sector, particularly for small
colleges looking to increase engagement and student enrollment. TikTok has emerged as a popular platform for over 150+

We will examine the necessary steps to build a comprehensive retention program from name purchase through graduation.

Higher education has a long-standing partnership with higher ed-adjacent vendors, and these services often provide valuable relief for small colleges who do not have the human resources to accomplish all tasks. Whether you are new to your role and have inherited vendors, or have been using the same ones for a few cycles, it is best practice to routinely audit the work they are doing, the client (you) and customer (prospective families/counselors) experience, and resource management benefits.

Many colleges are still experiencing declines each semester – some losing more than 30 percent of their total enrollment over the last five years – even before the impacts of COVID. And reliance on the traditional “funnel” approach to managing enrollment is obsolete given the new media being used by students and their access to digital information. Explore new strategies for aligning SEM with the new student journey using predictive modeling and digital marketing to turn around long-term enrollment declines.

Discuss how our SEM team was born out of necessity (silos) to the present day. During this presentation we discuss who needs to be around the table and what types of programming we need to implement to maximize our enrollment – 8% growth in Spring of 2023. In this presentation, you will learn how to build a cross-functional SEM team from the ground up. In addition, you will learn the steps and activities we took to increase enrollment.

More than ever, students and families are asking, “Is College Worth It?” The data clearly show that college is still worth the investment, and we’ve pulled together all of the relevant research to prove it. Attendees at this session will be equipped with all the facts and data needed to answer the question of why college is still worth it.

Nice story, Now Show Me the Data: Statistical and Data Analysis Tools for Enrollment Leaders